developer-lead-gen SKILL.md skillA

developer-lead-gen from jonathimer/devmarketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add jonathimer/devmarketing-skills/developer-lead-gen@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
jonathimer/devmarketing-skills
Path
skills/developer-lead-gen/SKILL.md
Versions recorded
1
Latest version
v1.0.0, committed Mar 3, 2026
Size
10,010 bytes
Repository stars
87
License
MIT

Lead generation strategies for developer audiences using free tools, code generators, and ungated resources. Covers tool ideas that attract developers, build vs buy decisions for lead gen tools, ungated vs gated content tradeoffs, conversion without forms, and measuring attribution. Use when asked about: - Developer lead generation - Free tools for marketing - Ungated content strategy - Developer conversion tactics - Code generator marketing - Attribution for developer tools.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Developer Lead Generation

## Overview

Traditional lead generation tactics fail with developers. Gating content behind forms generates resentment, not qualified leads. Developers have finely-tuned spam detectors and share warnings about pushy tools in their communities.

Effective developer lead gen focuses on providing genuine value upfront—free tools, useful utilities, and ungated resources that solve real problems. Conversion happens when developers recognize the value and choose to engage, not when they're forced through a funnel.

## Why Traditional Lead Gen Fails with Developers

### What Developers Reject

**Form-gated content:**
- PDFs that could be blog posts
- "Ebooks" that are product pitches
- Whitepapers with no original research
- Webinar recordings hidden behind forms

**Aggressive tactics:**
- Chatbots that appear immediately
- Exit-intent popups
- Required email for documentation
- Forced account creation for trials

**Fake value:**
- "Free" tools that require signup to use
- Calculators that email results
- Generic content disguised as resources

### Why It Fails
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add jonathimer/devmarketing-skills/developer-lead-gen@sha256:f01487b91620a085

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_c5mjxefi5g3ukkvg.svg)](https://markdownregistry.com/a/art_c5mjxefi5g3ukkvg)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Mar 3, 2026.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-03-03 500b44b 10,010 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (10010 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

jonathimer/devmarketing-skills · 87 stars · license MIT · pushed 2026-03-03 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_c5mjxefi5g3ukkvg
GET https://markdownregistry.com/api/v1/resolve?ref=jonathimer/devmarketing-skills/developer-lead-gen
GET https://markdownregistry.com/api/v1/blob/f01487b91620a0853445f55b0c69f5f288a968be5cca56bfef28083c0b10845f

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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