churn-reduction SKILL.md skillA

churn-reduction from skillmedev/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add skillmedev/skills/churn-reduction@git:20261005.bea4ea5

Pins git:20261005.bea4ea5 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
skillmedev/skills
Path
skills/churn-reduction/SKILL.md
Versions recorded
3
Latest version
git:20261005.bea4ea5, committed Oct 5, 2026
First version recorded
Jul 5, 2026
Size
8,380 bytes
Repository stars
19
License
MIT

Diagnoses SaaS churn root causes through cohort analysis and a seven-category taxonomy, then builds segmented intervention playbooks ranked by frequency, revenue at stake, and addressability - including save-offer economics. Use when someone asks "why is our churn so high", "build a churn reduction plan", "should we offer discounts to cancelling customers", or when NRR/GRR is slipping and the team needs a diagnosis before prescriptions. Do NOT use for gym or fitness-studio member retention -…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Churn Reduction

Churn is the silent killer of SaaS - 5% monthly churn caps the business no matter how fast acquisition runs, because it compounds into LTV, NRR, and valuation. The costly mistake this skill prevents is prescribing before diagnosing: launching a save-offer program or a CS hiring spree against a blended churn number, when the real leak is bad-fit acquisition or failed onboarding that no discount can fix.

## Operating procedure

Diagnosis strictly precedes intervention. Steps 1-3 establish what is actually leaking; only then do playbooks get built.

### Step 1: Gather inputs

1. Monthly logo churn and revenue churn for the trailing 12 months. Track both - a small customer leaving and a whale leaving are different problems.
2. GRR and NRR. Gross revenue retention (churn + contraction only) isolates the leak; net revenue retention (includes expansion) can hide it. An NRR of 105% with GRR of 82% is a leaky bucket propped up by a few expanding whales.
3. Customer list with segment, plan, signup month, acquisition channel, ACV.
4. Cancellation reasons, exit interviews, and support history where they exist. Default: sparse - plan interviews in Step 3.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add skillmedev/skills/churn-reduction@sha256:4c927a9b0b132473

The line at the top of this page pins the label git:20261005.bea4ea5, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_d27ke2wsq2g2pizf.svg)](https://markdownregistry.com/a/art_d27ke2wsq2g2pizf)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Jul 5, 2026 and Oct 5, 2026, about one every 46 days.

versioncommittedcommitsizeaudit
git:20261005.bea4ea5 latest2026-10-05 bea4ea5 8,380 BA view · diff
git:20260705.a28c4ce2026-07-05 a28c4ce 8,343 BA view · diff
git:20260705.acb55712026-07-05 acb5571 8,407 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (8380 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

skillmedev/skills · 19 stars · license MIT · pushed 2026-10-13 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_d27ke2wsq2g2pizf
GET https://markdownregistry.com/api/v1/resolve?ref=skillmedev/skills/churn-reduction
GET https://markdownregistry.com/api/v1/blob/4c927a9b0b1324734c40f52b83c71030418cc0bf656f515b71172e7bc50be70c

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

More from skillmedev/skills

1on1-agenda SKILL.md skill
skillmedev/skills · skills/1on1-agenda/SKILL.md · Structures recurring manager-report 1:1s with a rolling shared agenda that balances check-in, blockers, two-way…
git:20261005.bea4ea5 · audit A · 19 stars
ab-test-analyzer SKILL.md skill
skillmedev/skills · skills/ab-test-analyzer/SKILL.md · Analyzes an A/B experiment to a defensible verdict - sample-size and minimum-detectable-effect math, two-proportion…
git:20261005.bea4ea5 · audit A · 19 stars
abandoned-cart-sequence SKILL.md skill
skillmedev/skills · skills/abandoned-cart-sequence/SKILL.md · Drafts a margin-aware 3-email cart-recovery sequence that reminds, handles objections, then incentivizes only as a last…
git:20261005.bea4ea5 · audit A · 19 stars
academic-essay SKILL.md skill
skillmedev/skills · skills/academic-essay/SKILL.md · Structures and drafts argumentative academic essays - a contestable thesis, claim-evidence-analysis body paragraphs, a…
git:20261005.bea4ea5 · audit A · 19 stars
accessibility-audit SKILL.md skill
skillmedev/skills · skills/accessibility-audit/SKILL.md · Runs a full WCAG 2.2 accessibility audit of an interface - keyboard, screen reader, contrast and zoom, forms, and…
git:20261005.bea4ea5 · audit A · 19 stars
ad-creative-testing SKILL.md skill
skillmedev/skills · skills/ad-creative-testing/SKILL.md · Designs a disciplined ad creative testing system with hooks, isolated variables, and statistical rigor. Use when…
git:20261005.bea4ea5 · audit A · 19 stars
aeo-answer-blockifier SKILL.md skill
skillmedev/skills · skills/aeo-answer-blockifier/SKILL.md · Rewrites a section or page into concise, self-contained answer blocks that AI answer engines and search snippets can…
git:20261005.bea4ea5 · audit A · 19 stars
agency-monthly-report SKILL.md skill
skillmedev/skills · skills/agency-monthly-report/SKILL.md · Build the monthly client report that renews retainers - results-first structure with business outcomes before activity…
git:20260705.a28c4ce · audit A · 19 stars
agency-positioning SKILL.md skill
skillmedev/skills · skills/agency-positioning/SKILL.md · Reposition a generalist agency around a vertical or service specialization, write the "we're the agency that X for Y"…
git:20260705.a28c4ce · audit A · 19 stars
agency-qbr-upsell SKILL.md skill
skillmedev/skills · skills/agency-qbr-upsell/SKILL.md · Run agency quarterly business reviews that expand accounts - the four-part QBR agenda (results retrospective, goal…
git:20260705.a28c4ce · audit A · 19 stars
agent-orchestration SKILL.md skill
skillmedev/skills · skills/agent-orchestration/SKILL.md · Designs reliable multi-agent LLM systems - choosing a topology, writing handoff contracts between agents, deciding what…
git:20261005.bea4ea5 · audit A · 19 stars
alert-tuning SKILL.md skill
skillmedev/skills · skills/alert-tuning/SKILL.md · Reduces alert noise by making alerts actionable, symptom-based, and tied to SLOs. Identifies and kills flappy…
git:20261005.bea4ea5 · audit A · 19 stars

Every file in skillmedev/skills

Browse by kind, by grade A, or by owner.