go-to-market-planner SKILL.md skillA
go-to-market-planner from skillmedev/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add skillmedev/skills/go-to-market-planner@git:20261005.bea4ea5Pins git:20261005.bea4ea5 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- skillmedev/skills
- Path
skills/go-to-market-planner/SKILL.md- Versions recorded
- 3
- Latest version
- git:20261005.bea4ea5, committed Oct 5, 2026
- First version recorded
- Jul 5, 2026
- Size
- 6,706 bytes
- Repository stars
- 19
- License
- MIT
Build a sequenced go-to-market plan - beachhead ICP, positioning, one or two channels, and dated milestones - instead of a scattershot launch. Use when someone asks "how do I take this to market", "what's my GTM strategy", "which channel should I start with", "who should I sell to first", or is planning a new product or a new market entry. Do NOT use for the dated launch-week timeline and asset checklist - use launch-plan-sequencer instead; for Product Hunt copy and day-of tactics use…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Go-To-Market Planner A GTM plan is a series of explicit bets about who you serve, why they switch, and where you reach them. The costly mistake this skill prevents is the scattershot: five channels, three audiences, no milestone that would prove any bet wrong - which burns six months of runway learning nothing. Sequence beats simultaneity: concentrate force on one beachhead, win it, then expand. ## Operating procedure Follow the order - each step inherits the previous one. A channel chosen before the ICP is a guess; a milestone set before the channel is a wish. ### Step 1: Gather inputs Collect before planning; use the defaults and label guesses as guesses. 1. The product and the painful moment it removes (one sentence). 2. Any existing traction: users, revenue, waitlist, warm audience. Default: zero. 3. Founder advantages: audience, network, domain credibility, distribution access. 4. Runway and capacity: how many months and how many people can execute. Default: solo founder, 20 hours/week on GTM. 5. Price point and sales motion implied by it (self-serve under ~$100/month; sales-assisted above ~$5k/year). ### Step 2: Pick the beachhead ICP …
Read the whole file at its exact version.
How to install
mdr add skillmedev/skills/go-to-market-planner@sha256:00228d57c6f90e65The line at the top of this page pins the label git:20261005.bea4ea5, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_djmihif35ekriwgn)
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Versions
The registry has recorded 3 versions of this file, between Jul 5, 2026 and Oct 5, 2026, about one every 46 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20261005.bea4ea5 latest | 2026-10-05 | bea4ea5 | 6,706 B | A | view · diff |
| git:20260705.a28c4ce | 2026-07-05 | a28c4ce | 6,664 B | A | view · diff |
| git:20260705.acb5571 | 2026-07-05 | acb5571 | 6,720 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (6706 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
skillmedev/skills · 19 stars · license MIT · pushed 2026-10-13 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_djmihif35ekriwgn GET https://markdownregistry.com/api/v1/resolve?ref=skillmedev/skills/go-to-market-planner GET https://markdownregistry.com/api/v1/blob/00228d57c6f90e657cecac5f481801d63af02b4cc35fb65c1532b42d73b38cdf
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.