google-ads-keyword-and-quality-score-analysis SKILL.md skillA

google-ads-keyword-and-quality-score-analysis from coupler-io/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add coupler-io/skills/google-ads-keyword-and-quality-score-analysis@v2.0.0

Pins v2.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
coupler-io/skills
Path
marketing-and-ads/google-ads/google-ads-keyword-and-quality-score-analysis/SKILL.md
Versions recorded
7
Latest version
v2.0.0, committed Oct 21, 2026
First version recorded
Sep 2, 2026
Size
16,113 bytes
Repository stars
40
License
MIT

Use for "which keywords make money", "my quality score dropped", "should I use exact or broad match", "which keywords are worth more budget", "why is my cost per click so high", "find me new keywords to bid on" — even when the user never says "keyword". This is the earning view: which keywords deserve more money and which are overcharging for the same clicks. For the cutting view, use google-ads-wasted-spend-and-scaling instead. Google Ads only.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Google Ads Keyword and Quality Score Analysis

Shows which Google Ads keywords make money, where a low Quality Score is pushing up your cost per click, and what to fix first. Google Ads Keyword and Quality Score Analysis is a Coupler.io AI agent skill that works with live data from Google Ads.

**Shows which keywords deserve more money, and which are quietly overcharging you for the same
clicks.**

Two things make this hard to see from the interface. Brand terms convert at several times the rate of
everything else at a fraction of the click cost, so any ranked list that mixes them tells you to
invest in demand you already had. And Quality Score gets read as a grade to improve, when it's a
diagnostic reporting on three separate inputs — a score of 4 tells a finance director nothing, while
"£1,900 a month in avoidable click cost, and the failing input is landing page experience on eleven
keywords" tells them everything.

**What you get back**

- **Keywords ranked by cost per acquisition and return against your target**, with the spend at stake
  on each — brand and non-brand held apart throughout.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add coupler-io/skills/google-ads-keyword-and-quality-score-analysis@sha256:6078813c8dfb86c0

The line at the top of this page pins the label v2.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_dpys2nfggzbjuk6k.svg)](https://markdownregistry.com/a/art_dpys2nfggzbjuk6k)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 7 versions of this file, between Sep 2, 2026 and Oct 21, 2026, about one every 8 days.

versioncommittedcommitsizeaudit
v2.0.0 latest2026-10-21 e36545f 16,113 BA view · diff
v2.0.02026-10-13 14888ed 15,864 BA view · diff
v2.0.02026-10-13 ee6a3a9 15,865 BA view · diff
v2.0.02026-10-13 e5eb5e8 15,830 BA view · diff
v2.0.02026-10-12 3a5f5c7 15,830 BA view · diff
v2.0.02026-09-05 3505ea8 15,622 BA view · diff
v2.0.02026-09-02 87a59c6 15,565 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (16113 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

coupler-io/skills · 40 stars · license MIT · pushed 2026-10-30 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_dpys2nfggzbjuk6k
GET https://markdownregistry.com/api/v1/resolve?ref=coupler-io/skills/google-ads-keyword-and-quality-score-analysis
GET https://markdownregistry.com/api/v1/blob/6078813c8dfb86c04b9016da407a00cecc493b538c27e18495d584e24f8faf7a

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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