seasonal-and-moment-marketing SKILL.md skillA

seasonal-and-moment-marketing from social-media-skills/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add social-media-skills/skills/seasonal-and-moment-marketing@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
social-media-skills/skills
Path
skills/seasonal-and-moment-marketing/SKILL.md
Versions recorded
3
Latest version
v1.0.0, committed Jul 18, 2026
First version recorded
Jul 8, 2026
Size
7,687 bytes
Repository stars
251
License
MIT

The annual moment-planning skill -- map the few seasonal/cultural/commercial moments that genuinely fit your brand, gate them for fit + authenticity, tier by weight, and plan far in advance. Use when someone wants a seasonal/holiday content plan, a moment calendar, to plan Black Friday/holiday content, or to decide whether to post for a holiday/awareness day. The planned counterpart to trend-jacking's reactivity: silence on the wrong day beats noise on the wrong topic. Uses the DATES framework.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# seasonal-and-moment-marketing

The **annual moment-planning** skill — map the few moments that fit, gate them for **fit + authenticity**,
**tier** by weight, and **plan far ahead.** The planned counterpart to `trend-jacking`. The agent **plans**;
big commercial moments → `campaign-and-launch-planning`; **WoopSocial schedules the planned content ahead.**

## The POV: the few that fit, planned early — not every internet holiday
Brands fail the calendar two ways: **ignore it** (miss the tailwind of moments that already have attention) or
**blanket-post every "national [x] day"** (hollow, off-brand spam → sometimes backlash). The top-1% move:
**"not every holiday deserves a post, and not every brand deserves a voice in every conversation."** Pick the
**few that fit your brand + audience + commercial calendar**, tier them, and **plan in advance** — the
predictable counterpart to `trend-jacking`'s reactivity. The question is **"does this make sense for our
brand, audience, and goals?"** — *silence on the wrong day beats noise on the wrong topic.*

## Read these first
1. **brand-profile** — voice/identity/standing.
2. **audience-research** — what the audience cares about + when.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add social-media-skills/skills/seasonal-and-moment-marketing@sha256:330a92e83fb34487

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_e6dmyjqz4dfkrrn3.svg)](https://markdownregistry.com/a/art_e6dmyjqz4dfkrrn3)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Jul 8, 2026 and Jul 18, 2026, about one every 5 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-07-18 5222f27 7,687 BA view · diff
v1.0.02026-07-16 2e54555 8,529 BA view · diff
v1.0.02026-07-08 28a59a8 8,457 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (7687 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

social-media-skills/skills · 251 stars · license MIT · pushed 2026-10-15 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_e6dmyjqz4dfkrrn3
GET https://markdownregistry.com/api/v1/resolve?ref=social-media-skills/skills/seasonal-and-moment-marketing
GET https://markdownregistry.com/api/v1/blob/330a92e83fb3448746aa52e45a6d7a4568fcf6006e30d7f24959cbb1a12bdbc3

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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