Home / coupler-io / skills · marketing-and-ads/tiktok-ads/tiktok-ads-performance-review/SKILL.md · GitHub

tiktok-ads-performance-review skillA

tiktok-ads-performance-review is agent-read markdown (skill) from coupler-io/skills: Use for "how are my TikTok ads doing", "why did my cost per result go up", "what changed on TikTok this month", "which campaigns improved", "my CPMs are climbing", "my video views dropped", or a weekly or monthly account check — even when the user never says "review". Also use when someone wants the baseline read before deciding anything else in the account. TikTok Ads only..

Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.

What the file says

# TikTok Ads Performance Review

**Tells you what moved in the account, which campaigns moved it, and how much of the change each one caused.**

TikTok Ads Manager shows you the totals and leaves the arithmetic to you. Cost per result rose 18% —
was that a weaker conversion rate, a more expensive auction, a shift of budget toward a costlier
campaign, or one creative that died and dragged the average with it? All four look identical in the
headline, and they need four different responses. The platform also mixes two things people read as
one number: video views and destination clicks. An account can be winning attention and losing
traffic at the same time, and the summary row will not say so.

**What you get back**

- **The headline movers** — spend, impressions, clicks, CTR, CPC, CPM, conversions, cost per
  conversion, CVR and ROAS for the period and the one before it, with the direction of each.
- **A contribution breakdown** — for the metric that moved most, which campaigns caused it and how
  much of the delta each one owns, in currency and in percentage points.
- **The decomposition** — whether cost per result moved because of conversion rate, cost per click,
…

Read the whole file at its exact version.

How to install

Latest version
mdr add coupler-io/skills/tiktok-ads-performance-review@v1.0.0
Exact content
mdr add coupler-io/skills/tiktok-ads-performance-review@sha256:415e4b5f6a11a7b6

Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_ebqli3rtcv36742e.svg)](https://markdownregistry.com/a/art_ebqli3rtcv36742e)

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Versions

versioncommittedcommitsizeaudit
v1.0.0 latest2026-09-06 034f7c9 12,372 BA view · diff
v1.0.02026-09-06 894aa18 12,292 BA view

Audit of the latest version

A  17 of 17 checks passed. Deterministic, no model, same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (12372 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

coupler-io/skills · 34 stars · license none · pushed 2026-09-23 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_ebqli3rtcv36742e
GET https://markdownregistry.com/api/v1/resolve?ref=coupler-io/skills/tiktok-ads-performance-review
GET https://markdownregistry.com/api/v1/blob/415e4b5f6a11a7b645fd42c1a339e998a492b0f428f645f26367bd5d2d5b0e59

Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

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