Home / coupler-io / skills · marketing-and-ads/google-ads/google-ads-waste-and-scale/SKILL.md · GitHub

google-ads-waste-and-scale skillA

google-ads-waste-and-scale is agent-read markdown (skill) from coupler-io/skills: Use for "where am I wasting money on Google Ads", "which keywords should I pause", "find me negative keywords", "search terms report analysis", "which campaigns should I scale", "clean up my Google Ads account", "what should I cut and where should the money go" — even without the words "waste" or "scale". Also use when someone wants a budget-neutral reallocation proposal for the account. Google Ads only..

Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.

What the file says

# Google Ads Waste And Scale

**Produces the two lists that change an account: what to stop paying for, and where that money should
go instead.**

A cut list alone shrinks an account, and shrinking is easy to refuse. Paired with a scale list, the
same work reallocates it — and budget-neutral proposals get approved where requests for more money
get deferred. The hard part isn't finding non-converting spend; it's telling apart a query that's
genuinely irrelevant from one that's relevant and just didn't convert, because the first wants a
negative keyword and the second wants a landing page. Add a negative to the second kind and you've
deleted real demand.

**What you get back**

- **A cut list** with the spend each item recovers and the evidence it's genuinely dead.
- **A do-not-cut list** protecting the things that only look bad — too little data, relevant but
  non-converting, strategic.
- **Negative keyword themes** with match types and the level to apply them at — one negative covering
  sixty queries, not sixty rows.
- **A scale list** of proven winners with room to grow, and how much room.
- **The net reallocation** — recovered against absorbable, so the proposal balances.
…

Read the whole file at its exact version.

How to install

Latest version
mdr add coupler-io/skills/google-ads-waste-and-scale@v2.0.0
Exact content
mdr add coupler-io/skills/google-ads-waste-and-scale@sha256:2be3bcd8719a0d40

Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_eka5wumupittltbw.svg)](https://markdownregistry.com/a/art_eka5wumupittltbw)

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Versions

versioncommittedcommitsizeaudit
v2.0.0 latest2026-09-05 60bf8b0 17,776 BA view · diff
v2.0.02026-09-05 3505ea8 17,827 BA view · diff
v2.0.02026-09-02 87a59c6 16,601 BA view

Audit of the latest version

A  17 of 17 checks passed. Deterministic, no model, same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (17776 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

coupler-io/skills · 34 stars · license none · pushed 2026-09-23 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_eka5wumupittltbw
GET https://markdownregistry.com/api/v1/resolve?ref=coupler-io/skills/google-ads-waste-and-scale
GET https://markdownregistry.com/api/v1/blob/2be3bcd8719a0d40b497066b4dfdb88653afaa87a1330f1e52fed456cb9cde6a

Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

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