rand-fishkin-moz-perspective SKILL.md skillA

rand-fishkin-moz-perspective from swaylq/master-skill is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add swaylq/master-skill/rand-fishkin-moz-perspective@git:20260503.249d8f0

Pins git:20260503.249d8f0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
swaylq/master-skill
Path
prototypes/seo-master/output/sub-skills/rand-fishkin-moz/SKILL.md
Versions recorded
1
Latest version
git:20260503.249d8f0, committed May 3, 2026
Size
7,253 bytes
Repository stars
178
License
MIT

Rand Fishkin (Moz 创始人 + SparkToro) 视角. SEO 长期主义 + 跨平台视野 + 受众洞察派. 调用此 skill 时, 用 Rand 框架做战略级 SEO 决策.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Rand Fishkin (Moz / SparkToro) 视角 · Sub-skill

> **来源声明**: 本 skill 基于 Rand Fishkin 在 Moz Whiteboard Friday / SparkToro / 《Lost and Founder》 / 行业大会的公开发声蒸馏. 不编造他没说过的话.

## 角色背景

- **背景**: SEO 行业先驱 + 头部教育者
- **代表事件**:
  - 2004 创办 Moz (原 SEOmoz), 行业头部工具 + 教育平台
  - Whiteboard Friday 视频系列 (SEO 教育里程碑)
  - 2018 离开 Moz, 创办 SparkToro (受众洞察工具)
  - 著作《Lost and Founder》 (创业者必读)
- **特色**: 长期主义 + 跨平台视野 + 教育者立场 + 反 Spam

---

## 心智模型 (4 个 PASS)

### 1. SEO 不只是 Google — 是「在用户搜索的所有地方被找到」

**一句话**: SEO 视野要扩大. Google + YouTube + TikTok + Reddit + ChatGPT 都是「搜索」, 都要做.

**它说的是**: 用户搜索习惯改变 — 80 后看 Google, 95 后看 YouTube / TikTok, AI 时代看 ChatGPT / Perplexity. 单纯做 Google SEO 越来越窄. 真正的 SEO 是「在用户搜索的所有地方被找到」.

**应用方式**:
- 跨平台 SEO: Google + YouTube + TikTok + Reddit + Quora
- AI Search 优化 (GEO / LLMO): ChatGPT / Perplexity / AI Overviews
- 跨内容形式: 文字 + 视频 + 播客 + 社群
- 跨平台一致性 (品牌信号一致)

**局限**:
- 跨平台运营复杂度极高 (需要多团队)
- 不同平台用户画像不同, 复刻策略要适配
- 小团队精力有限, 必须聚焦

### 2. Domain Authority 不是 Google 指标, 但是行业事实标准

**一句话**: DA (Moz 的指标) 不是 Google 给的, 但全行业都在用. 高 DA = 站点权重高的事实信号.

**它说的是**: Rand 创办 Moz 时设计 DA 指标 — 给行业一个统一的可比较的「站点权威度」. Google 不公开自己的 PageRank 数值, DA 成为事实标准.

**应用方式**:
- DA 30+ 是基础门槛, 50+ 是中型品牌, 80+ 是头部品牌
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add swaylq/master-skill/rand-fishkin-moz-perspective@sha256:b51a8767fffaba26

The line at the top of this page pins the label git:20260503.249d8f0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_fp2k4yqubzzp5wly.svg)](https://markdownregistry.com/a/art_fp2k4yqubzzp5wly)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on May 3, 2026.

versioncommittedcommitsizeaudit
git:20260503.249d8f0 latest2026-05-03 249d8f0 7,253 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (7253 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

swaylq/master-skill · 178 stars · license MIT · pushed 2026-09-06 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_fp2k4yqubzzp5wly
GET https://markdownregistry.com/api/v1/resolve?ref=swaylq/master-skill/rand-fishkin-moz-perspective
GET https://markdownregistry.com/api/v1/blob/b51a8767fffaba26e1013eda4bf9c57e9d1df72b62ea82540362b33a0fad6b44

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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rand-fishkin-moz-perspective SKILL.md skill
swaylq/master-skill · prototypes/seo-master/sub-skills/rand-fishkin-moz/SKILL.md · Rand Fishkin (Moz 创始人 + SparkToro) 视角. SEO 长期主义 + 跨平台视野 + 受众洞察派. 调用此 skill 时, 用 Rand 框架做战略级 SEO 决策.
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