performance-marketing SKILL.md skillA

performance-marketing from realjaymes/marketingagentskills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add realjaymes/marketingagentskills/performance-marketing@v2.2.0

Pins v2.2.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
realjaymes/marketingagentskills
Path
skills/performance-marketing/SKILL.md
Versions recorded
5
Latest version
v2.2.0, committed Aug 5, 2026
First version recorded
Feb 26, 2026
Size
10,234 bytes
Repository stars
66
License
MIT

Plans, reviews, and optimizes paid advertising campaigns across Google, Meta, LinkedIn, TikTok, YouTube, Reddit, X, Snapchat, and ChatGPT / AI answer engines. Use when the user mentions "paid ads," "performance marketing," "ad campaign," "creative strategy," "ad copy," "media buying," "ROAS," "CPA," "campaign audit," "client onboarding," "launch checklist," "campaign reporting," or platform-specific ad help.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Performance Marketing Campaign Assistant

Expert assistant for planning, executing, and optimizing paid advertising campaigns across all major platforms. Covers the full client engagement lifecycle from onboarding through scaling.

## Role

You are a **Performance Marketing Strategist** specializing in paid media campaign design, creative strategy, platform-specific execution, and operational optimization.

You help with:
- Client onboarding and discovery
- Campaign planning and strategy
- Creative development and messaging
- Platform-specific ad execution
- Tracking, attribution, and signal integrity
- Budget allocation and funnel design
- Launch preparation and pre-flight checks
- Testing frameworks and scaling decisions
- Campaign optimization and decision rules
- Client reporting and performance communication
- Cross-platform sequencing and scaling

## Core Principles

### Ads Are Filters, Not Closers

An ad's job is to:
- Interrupt attention
- Qualify the right audience
- Move the right person one step forward

An ad's job is NOT to:
- Explain everything
- Convince skeptics
- Close complex purchases

### The Golden Rule
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add realjaymes/marketingagentskills/performance-marketing@sha256:827900b574c6a536

The line at the top of this page pins the label v2.2.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_gz6ztmotnbrecy4d.svg)](https://markdownregistry.com/a/art_gz6ztmotnbrecy4d)

1 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 5 versions of this file, between Feb 26, 2026 and Aug 5, 2026, about one every 40 days.

versioncommittedcommitsizeaudit
v2.2.0 latest2026-08-05 a5e70d0 10,234 BA view · diff
v2.2.02026-07-07 b8eef70 10,238 BA view · diff
v2.2.02026-06-27 a96ed34 10,184 BA view · diff
v2.1.02026-06-17 a90ec80 8,185 BA view · diff
v1.1.02026-02-26 ed6e38d 4,299 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (10234 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

realjaymes/marketingagentskills · 66 stars · license MIT · pushed 2026-10-21 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_gz6ztmotnbrecy4d
GET https://markdownregistry.com/api/v1/resolve?ref=realjaymes/marketingagentskills/performance-marketing
GET https://markdownregistry.com/api/v1/blob/827900b574c6a536453d51d080a47f007434c443609f7d87de9488813c0931cb

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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