Home / coupler-io / skills · marketing-and-ads/facebook-ads/facebook-ads-budget-pacing/SKILL.md · GitHub

facebook-ads-budget-pacing skillA

facebook-ads-budget-pacing is agent-read markdown (skill) from coupler-io/skills: Use for "am I on track with my Meta budget", "will I overspend this month", "how much should I be spending a day", "which ad sets are capped", "we underspent and I don't know why", "why won't this ad set spend", or a mid-month spend check — even when the user never says "pacing". Also use when someone needs to know whether adding budget to an ad set would do anything at all. Meta / Facebook Ads only..

Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.

What the file says

# Facebook Ads Budget Pacing

**Tells you whether you land on budget this month, and which lever actually moves the spend.**

Meta does not spend the number you type. It paces to a daily budget but is allowed to run up to 75%
over on any given day and balance across the week, ad sets in learning underspend on purpose, and a
campaign-budget campaign quietly starves the ad set you care about in favour of the one that is
cheaper to fill. So the account both overspends and underspends at once, and the daily figure in Ads
Manager tells you almost nothing about where the month ends.

**What you get back**

- **A month-end projection** with the required daily spend to hit the number, and the over or under
  in currency and in percent.
- **The pacing verdict per campaign** — on track, running hot, or unable to spend — with the reason
  attached to each, because those three need opposite actions.
- **The ad sets that are genuinely capped**, separated from the ones that simply cannot find delivery.
  Adding budget only helps the first kind.
- **A reallocation** that holds total spend constant: where to take it from, where to put it, and the
  ceiling on each line.
…

Read the whole file at its exact version.

How to install

Latest version
mdr add coupler-io/skills/facebook-ads-budget-pacing@v1.0.0
Exact content
mdr add coupler-io/skills/facebook-ads-budget-pacing@sha256:3a480f2c802ea5b9

Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.

Badge

mdr badge

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Versions

versioncommittedcommitsizeaudit
v1.0.0 latest2026-09-05 62b8094 11,331 BA view

Audit of the latest version

A  17 of 17 checks passed. Deterministic, no model, same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (11331 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

coupler-io/skills · 34 stars · license none · pushed 2026-09-23 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_icrqtasfjsy35gmo
GET https://markdownregistry.com/api/v1/resolve?ref=coupler-io/skills/facebook-ads-budget-pacing
GET https://markdownregistry.com/api/v1/blob/3a480f2c802ea5b967d89fc91502f437749f4fd587496ab6d434aa368ba5da61

Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

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