brand-naming SKILL.md skillA

brand-naming from skillmedev/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add skillmedev/skills/brand-naming@git:20261005.bea4ea5

Pins git:20261005.bea4ea5 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
skillmedev/skills
Path
skills/brand-naming/SKILL.md
Versions recorded
3
Latest version
git:20261005.bea4ea5, committed Oct 5, 2026
First version recorded
Jul 5, 2026
Size
6,965 bytes
Repository stars
19
License
MIT

Generates twenty-plus brand or product name candidates across five naming archetypes, scores them against weighted criteria without averaging, and runs linguistic and memorability safety checks. Use when someone asks "help me name my startup", "is this a good product name", "generate name ideas for this feature", or is auditing an existing name for distinctiveness, strategic fit, and risk. Not a substitute for professional trademark clearance. Do NOT use for crafting the positioning the name…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Brand Naming

Naming is a strategic decision with long-term consequences: a name shapes perception, affects trademark viability, influences SEO, and is one of the hardest things to change once established. The costly failure is falling in love with the first clever candidate, then discovering after the logo, domain, and launch that it is unavailable, unpronounceable in a key market, or means something unfortunate in Portuguese.

## Operating procedure

The order is deliberate: criteria before generation prevents post-hoc rationalization, and volume before evaluation prevents premature convergence.

### Step 1: Gather inputs

- What is being named: company, product, or feature. The stakes and criteria weights differ.
- Category and the competitors' names - distinctiveness is only measurable against the actual field.
- Primary target language plus the top 3 secondary language markets.
- Constraints: domain budget, must it work as a verb, must it fit an existing naming system.
- Criteria weights (next step). Label any assumed weight as an assumption.

### Step 2: Establish naming criteria first
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add skillmedev/skills/brand-naming@sha256:116a833ac9a2b21b

The line at the top of this page pins the label git:20261005.bea4ea5, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_irxymrpyqvr347si.svg)](https://markdownregistry.com/a/art_irxymrpyqvr347si)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Jul 5, 2026 and Oct 5, 2026, about one every 46 days.

versioncommittedcommitsizeaudit
git:20261005.bea4ea5 latest2026-10-05 bea4ea5 6,965 BA view · diff
git:20260705.a28c4ce2026-07-05 a28c4ce 6,931 BA view · diff
git:20260705.acb55712026-07-05 acb5571 6,953 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (6965 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

skillmedev/skills · 19 stars · license MIT · pushed 2026-10-13 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_irxymrpyqvr347si
GET https://markdownregistry.com/api/v1/resolve?ref=skillmedev/skills/brand-naming
GET https://markdownregistry.com/api/v1/blob/116a833ac9a2b21b9579345e2ca8da1d9d4c8af1eae9eca778a22f95410223f2

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in skillmedev/skills

Other files named brand-naming

brand-naming SKILL.md skill
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