facebook-ads-performance-review skillA
facebook-ads-performance-review is agent-read markdown (skill) from coupler-io/skills: Use for "how are my Meta ads doing", "why did my cost per result go up", "what changed on Facebook this month", "which campaigns improved", "my CPMs are climbing", or a weekly or monthly account check — even when the user never says "review". Also use when someone wants the baseline read before deciding anything else in the account. Meta / Facebook Ads only..
Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.
What the file says
# Facebook Ads Performance Review **Tells you what actually moved in the Meta account this period, and which campaigns moved it.** Meta's own reporting shows you a number and a percentage next to it. What it doesn't show is which campaign is responsible for the change, or whether the change is delivery, audience or creative. A CPM that rose 30% while CTR held is a different problem from a CPM that held while CTR halved, and the account-level cost per result looks identical either way. **What you get back** - **The period read** — spend, impressions, reach, frequency, CPM, CTR, link CTR, CPC, results, cost per result — against the prior period and against the same period last year where the data reaches. - **Top movers with contribution.** Not "campaign X is down 20%", but "campaign X accounts for 60% of the account's cost-per-result increase". A ranked list where the deltas sum to the account delta. - **A cost decomposition.** Whether the move came from CPM, from CTR, or from conversion rate — the three multiply into cost per result, and only one of them is usually the story. …
Read the whole file at its exact version.
How to install
mdr add coupler-io/skills/facebook-ads-performance-review@v1.0.0mdr add coupler-io/skills/facebook-ads-performance-review@sha256:15d2bc086344623ePin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.
[](https://markdownregistry.com/a/art_itum33tyyzjy33bh)
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Versions
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-09-06 | 074a969 | 12,292 B | A | view · diff |
| v1.0.0 | 2026-09-05 | 62b8094 | 11,814 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (12292 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
coupler-io/skills · 34 stars · license none · pushed 2026-09-23 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_itum33tyyzjy33bh GET https://markdownregistry.com/api/v1/resolve?ref=coupler-io/skills/facebook-ads-performance-review GET https://markdownregistry.com/api/v1/blob/15d2bc086344623e48f840e375a123916eb2806b1c3a99701b0634ef308ab164
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