Home / coupler-io / skills · marketing-and-ads/tiktok-ads/tiktok-ads-creative-fatigue-and-velocity/SKILL.md · GitHub

tiktok-ads-creative-fatigue-and-velocity skillA

tiktok-ads-creative-fatigue-and-velocity is agent-read markdown (skill) from coupler-io/skills: Use for "is my TikTok creative burning out", "my hook rate is dropping", "my CPMs keep rising", "how long before I need new videos", "which ads should I refresh", "how much new creative do I need a month", "how many videos should we shoot", or "this video used to work" — even when the user never says "fatigue". This is the how-long-has-it-left read and the production-cadence number; for which videos win in the first place, use the creative analysis skill. TikTok Ads only..

Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.

What the file says

# TikTok Ads Creative Fatigue and Velocity

**Tells you which videos are dying, how long they have left, and how many new ones a month this account needs to keep up.**

Creative burns out faster on TikTok than anywhere else, and almost nobody plans for it as a recurring
cost. A video does not stop working overnight: its hook rate slides first, then CPM drifts up as the
system pays more to find someone who has not already seen it, and cost per result climbs for two or
three weeks while everyone debates the audience. By the time it is visible in the account totals the
money is gone and the replacement has not been briefed, so the account limps for another fortnight.
The fix is not a better ad — it is a production cadence, and that is a number this account's own
history can produce.

**What you get back**

- **A refresh queue ranked by spend at risk** — not by how bad a video is, but by how much money is
  running through one that is fading.
- **Each video's own decay curve** — hook rate and cost per result against its first-week baseline,
  so a video is judged against itself rather than against a benchmark.
…

Read the whole file at its exact version.

How to install

Latest version
mdr add coupler-io/skills/tiktok-ads-creative-fatigue-and-velocity@v1.0.0
Exact content
mdr add coupler-io/skills/tiktok-ads-creative-fatigue-and-velocity@sha256:588eb0463afa6cdf

Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_jf2j25txty5i43pq.svg)](https://markdownregistry.com/a/art_jf2j25txty5i43pq)

1 badge views in 30 days

Versions

versioncommittedcommitsizeaudit
v1.0.0 latest2026-09-06 894aa18 13,546 BA view

Audit of the latest version

A  17 of 17 checks passed. Deterministic, no model, same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (13546 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

coupler-io/skills · 34 stars · license none · pushed 2026-09-23 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_jf2j25txty5i43pq
GET https://markdownregistry.com/api/v1/resolve?ref=coupler-io/skills/tiktok-ads-creative-fatigue-and-velocity
GET https://markdownregistry.com/api/v1/blob/588eb0463afa6cdf96c88a43e710c740468a230d8b4199261ca9e08d767982d2

Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

More from coupler-io/skills

create-dataflow skill
coupler-io/skills · capability/create-dataflow/SKILL.md · Use this skill when the user wants to create a new dataflow, set up a new data import, connect a new data source to a…
git:20260826.260c8c0 · audit A · 34 stars
generate-data-set-context skill
coupler-io/skills · capability/generate-data-set-context/SKILL.md · Use this skill when the user wants to explore a dataset's context, or write or update documentation for the data it…
git:20260826.260c8c0 · audit A · 34 stars
get-started skill
coupler-io/skills · capability/get-started/SKILL.md · Use this skill when the user's Coupler.io workspace is NEW or EMPTY — no datasets, no credentials — and they want their…
v0.1.0 · audit A · 34 stars
google-ads-custom-gaql skill
coupler-io/skills · capability/google-ads-custom-gaql/SKILL.md · Use this skill when the user needs Google Ads data that no packaged report type carries, or asks for a Custom GAQL…
git:20260905.0af2a91 · audit A · 34 stars
refine-prompt skill
coupler-io/skills · capability/refine-prompt/SKILL.md · Use this skill when the user's request is vague, incomplete, or poorly structured and needs to be sharpened into a…
git:20260826.260c8c0 · audit A · 34 stars
report-generation skill
coupler-io/skills · capability/report-generation/SKILL.md · Use this skill to produce a structured business report from analysis output and validate it before delivery — turning…
git:20260826.260c8c0 · audit A · 34 stars
ecom-analytics skill
coupler-io/skills · ecommerce/ecom-analytics/SKILL.md · Use this skill when the user wants to analyze e-commerce performance, review funnel conversion, investigate AOV or…
git:20260827.ea5b9df · audit A · 34 stars
shopify-inventory-and-stockout-risk skill
coupler-io/skills · ecommerce/shopify/shopify-inventory-and-stockout-risk/SKILL.md · Use for "what's about to run out", "what should I reorder", "when do I need to place the order", "how much stock do I…
v1.0.0 · audit B · 34 stars
shopify-product-and-variant-sales skill
coupler-io/skills · ecommerce/shopify/shopify-product-and-variant-sales/SKILL.md · Use for "which products are selling", "what are my best sellers", "which variants should I drop", "what's my margin by…
v1.0.0 · audit B · 34 stars
shopify-repeat-purchase-and-retention skill
coupler-io/skills · ecommerce/shopify/shopify-repeat-purchase-and-retention/SKILL.md · Use for "what's our repeat rate", "do customers come back", "which campaign brings customers who buy again", "what's…
v1.0.0 · audit B · 34 stars
shopify-store-performance skill
coupler-io/skills · ecommerce/shopify/shopify-store-performance/SKILL.md · Use for Shopify store questions like "how did the store do last month", "why did our store revenue drop", "what's our…
v1.1.0 · audit B · 34 stars
finance-analytics skill
coupler-io/skills · finance/finance-analytics/SKILL.md · Use this skill when the user wants to analyze financial performance, review P&L health, monitor MRR/ARR, investigate…
git:20260827.ea5b9df · audit A · 34 stars

Every file in coupler-io/skills

Browse by kind, by grade A, or by owner.