audience-research SKILL.md skillA

audience-research from moizibnyousaf/marketing-cli is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add moizibnyousaf/marketing-cli/audience-research@git:20260718.0093b9f

Pins git:20260718.0093b9f in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
moizibnyousaf/marketing-cli
Path
skills/audience-research/SKILL.md
Versions recorded
3
Latest version
git:20260718.0093b9f, committed Jul 18, 2026
First version recorded
May 3, 2026
Size
14,897 bytes
Repository stars
33
License
MIT

Build detailed buyer personas and audience profiles from research. Use this skill whenever the user mentions audience, buyer persona, ideal customer, target market, ICP, watering holes, 'who am I selling to', customer research, or audience profile. Also use when content feels unfocused or generic (that's an audience problem), when conversion is low because messaging doesn't resonate, when starting any new project (audience should be first), or when any downstream skill needs audience.md but it…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

> **Note:** Examples below use fictional brands (Acme, Lumi, Helm). Replace with your own brand context.

# /audience-research -- Know Who You're Talking To

Every marketing skill gets better when you know your audience. Generic copy
happens when you write for "everyone." Specific copy that converts happens
when you write for a real person with real problems.

This skill builds that audience profile. It's the foundation  -  8 of 11 content
skills read `audience.md` to shape their output. Running this first makes
everything downstream sharper.

No SaaS tools needed. Systematic research plus web search.

---

## On Activation

1. Check if `brand/` directory exists in the project root.
2. If it does, read available files: `voice-profile.md`, `positioning.md`, `audience.md`, `competitors.md`, `creative-kit.md`, `stack.md`, `learnings.md`.
3. Apply any loaded brand context to enhance output quality  -  skip questions the user has already answered.
4. If `brand/` does not exist, proceed without it  -  this skill works standalone.

---

## Iteration Detection

Before starting, check whether `./brand/audience.md` already exists.

### If audience.md EXISTS --> Update Mode
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add moizibnyousaf/marketing-cli/audience-research@sha256:cfe795d8352be6cf

The line at the top of this page pins the label git:20260718.0093b9f, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_jsgxjkgqfhepltln.svg)](https://markdownregistry.com/a/art_jsgxjkgqfhepltln)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between May 3, 2026 and Jul 18, 2026, about one every 38 days.

versioncommittedcommitsizeaudit
git:20260718.0093b9f latest2026-07-18 0093b9f 14,897 BA view · diff
git:20260508.c80bcab2026-05-08 c80bcab 14,868 BA view · diff
git:20260503.12df1f32026-05-03 12df1f3 13,804 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (14897 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

moizibnyousaf/marketing-cli · 33 stars · license MIT · pushed 2026-10-20 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_jsgxjkgqfhepltln
GET https://markdownregistry.com/api/v1/resolve?ref=moizibnyousaf/marketing-cli/audience-research
GET https://markdownregistry.com/api/v1/blob/cfe795d8352be6cfae46b591269a038e61335e84f56c49971c59b77d649b1a1d

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in moizibnyousaf/marketing-cli

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