Home / coupler-io / skills · marketing-and-ads/facebook-ads/facebook-ads-structure-and-learning-review/SKILL.md · GitHub

facebook-ads-structure-and-learning-review skillA

facebook-ads-structure-and-learning-review is agent-read markdown (skill) from coupler-io/skills: Use for "is my Meta account built right", "why are my ad sets stuck in learning", "do I have too many ad sets", "should I consolidate", "why won't this ad set exit learning", "I inherited this Facebook account, what's wrong with it", or "my delivery keeps restarting" — even when the user never says "structure". Covers how the account is organised and what that costs it in learning. Meta / Facebook Ads only..

Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.

What the file says

# Facebook Ads Structure and Learning Review

**Tells you whether the account is cut into too many pieces to work, and what that is costing you.**

Meta needs roughly fifty optimisation events per ad set per week to deliver stably. An account split
into fourteen ad sets on a modest budget cannot give any of them that, so every one of them stays in
the expensive part of its life permanently — and none of it shows up as an error. It shows up as
erratic cost per result that nobody can explain, and as a monthly conversation about which audience
is "not working" when the real answer is that there are too many of them.

**What you get back**

- **The event volume test** — for every ad set, weekly optimisation events against the fifty-event
  threshold, so you can see which ones can actually be judged.
- **A fragmentation read** — ad sets and ads relative to budget, and what the budget per ad set would
  need to be for the structure to work at all.
- **The reset ledger.** Which edits restarted delivery, when, and what the following days cost
  compared to the days before.
- **Duplicate and near-duplicate ad sets** competing inside the same campaign.
…

Read the whole file at its exact version.

How to install

Latest version
mdr add coupler-io/skills/facebook-ads-structure-and-learning-review@v1.0.0
Exact content
mdr add coupler-io/skills/facebook-ads-structure-and-learning-review@sha256:1c63aec3382b597f

Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_judf4e5ltby6w5gw.svg)](https://markdownregistry.com/a/art_judf4e5ltby6w5gw)

1 badge views in 30 days

Versions

versioncommittedcommitsizeaudit
v1.0.0 latest2026-09-05 62b8094 11,230 BA view

Audit of the latest version

A  17 of 17 checks passed. Deterministic, no model, same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (11230 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

coupler-io/skills · 34 stars · license none · pushed 2026-09-23 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_judf4e5ltby6w5gw
GET https://markdownregistry.com/api/v1/resolve?ref=coupler-io/skills/facebook-ads-structure-and-learning-review
GET https://markdownregistry.com/api/v1/blob/1c63aec3382b597f34a2efeb5e81787ce4391aaf9491195e16b692f1c3334a35

Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

More from coupler-io/skills

create-dataflow skill
coupler-io/skills · capability/create-dataflow/SKILL.md · Use this skill when the user wants to create a new dataflow, set up a new data import, connect a new data source to a…
git:20260826.260c8c0 · audit A · 34 stars
generate-data-set-context skill
coupler-io/skills · capability/generate-data-set-context/SKILL.md · Use this skill when the user wants to explore a dataset's context, or write or update documentation for the data it…
git:20260826.260c8c0 · audit A · 34 stars
get-started skill
coupler-io/skills · capability/get-started/SKILL.md · Use this skill when the user's Coupler.io workspace is NEW or EMPTY — no datasets, no credentials — and they want their…
v0.1.0 · audit A · 34 stars
google-ads-custom-gaql skill
coupler-io/skills · capability/google-ads-custom-gaql/SKILL.md · Use this skill when the user needs Google Ads data that no packaged report type carries, or asks for a Custom GAQL…
git:20260905.0af2a91 · audit A · 34 stars
refine-prompt skill
coupler-io/skills · capability/refine-prompt/SKILL.md · Use this skill when the user's request is vague, incomplete, or poorly structured and needs to be sharpened into a…
git:20260826.260c8c0 · audit A · 34 stars
report-generation skill
coupler-io/skills · capability/report-generation/SKILL.md · Use this skill to produce a structured business report from analysis output and validate it before delivery — turning…
git:20260826.260c8c0 · audit A · 34 stars
ecom-analytics skill
coupler-io/skills · ecommerce/ecom-analytics/SKILL.md · Use this skill when the user wants to analyze e-commerce performance, review funnel conversion, investigate AOV or…
git:20260827.ea5b9df · audit A · 34 stars
shopify-inventory-and-stockout-risk skill
coupler-io/skills · ecommerce/shopify/shopify-inventory-and-stockout-risk/SKILL.md · Use for "what's about to run out", "what should I reorder", "when do I need to place the order", "how much stock do I…
v1.0.0 · audit B · 34 stars
shopify-product-and-variant-sales skill
coupler-io/skills · ecommerce/shopify/shopify-product-and-variant-sales/SKILL.md · Use for "which products are selling", "what are my best sellers", "which variants should I drop", "what's my margin by…
v1.0.0 · audit B · 34 stars
shopify-repeat-purchase-and-retention skill
coupler-io/skills · ecommerce/shopify/shopify-repeat-purchase-and-retention/SKILL.md · Use for "what's our repeat rate", "do customers come back", "which campaign brings customers who buy again", "what's…
v1.0.0 · audit B · 34 stars
shopify-store-performance skill
coupler-io/skills · ecommerce/shopify/shopify-store-performance/SKILL.md · Use for Shopify store questions like "how did the store do last month", "why did our store revenue drop", "what's our…
v1.1.0 · audit B · 34 stars
finance-analytics skill
coupler-io/skills · finance/finance-analytics/SKILL.md · Use this skill when the user wants to analyze financial performance, review P&L health, monitor MRR/ARR, investigate…
git:20260827.ea5b9df · audit A · 34 stars

Every file in coupler-io/skills

Browse by kind, by grade A, or by owner.