brand-profile SKILL.md skillA
brand-profile from social-media-skills/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add social-media-skills/skills/brand-profile@v1.1.0Pins v1.1.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- social-media-skills/skills
- Path
skills/brand-profile/SKILL.md- Versions recorded
- 2
- Latest version
- v1.1.0, committed Jul 16, 2026
- First version recorded
- Jul 8, 2026
- Size
- 10,236 bytes
- Repository stars
- 177
- License
- MIT
Use FIRST, before any other social media skill, to load or create the brand profile — the durable record of who a business is, who it serves, how it sounds, and what it will and won't say. Run this when the user says "set up my brand," "brand profile," "brand guidelines," "define our brand voice," "onboard," "get started," when work begins for a new business or client, or any time another social skill needs brand context that isn't already loaded. Works for ANY business: B2B SaaS, ecommerce…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Brand Profile This is the foundation skill. Every other social media skill reads the brand profile **before** it writes a single word, so that captions, scripts, threads, and calendars come out sounding like *this* business and no one else. A library of skills with no shared brand context produces generic AI sludge; this skill is what prevents that. Your job here is not to fill in a form. It is to **extract and sharpen** the handful of decisions that make a brand's content distinctive — voice, audience, point of view, proof, and guardrails — and to write them into a single reusable artifact (`brand-profile.md`) that other skills consume. ## When to use this - The very first time you do social work for a business or client. - Any time another skill needs brand context and none is loaded. - When the user asks to set up, review, or update their brand, voice, or tone. - Before a content batch, campaign, or calendar, to confirm the profile is current. **When NOT to use this:** if a complete, recent `brand-profile.md` already exists, don't re-interview — load it, summarize it back in one or two lines, and continue with the user's …
Read the whole file at its exact version.
How to install
mdr add social-media-skills/skills/brand-profile@sha256:eda0c8869866a503The line at the top of this page pins the label v1.1.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_l2sn5dmerv2qluzl)
5 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, between Jul 8, 2026 and Jul 16, 2026, about one every 8 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.1.0 latest | 2026-07-16 | 2e54555 | 10,236 B | A | view · diff |
| v1.1.0 | 2026-07-08 | 28a59a8 | 10,206 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (10236 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
social-media-skills/skills · 177 stars · license MIT · pushed 2026-10-15 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_l2sn5dmerv2qluzl GET https://markdownregistry.com/api/v1/resolve?ref=social-media-skills/skills/brand-profile GET https://markdownregistry.com/api/v1/blob/eda0c8869866a503bdb1693e7392339af164dbfb96331f4fe0a7c7b1773ab68d
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.