coreyhaines31/marketingskills · skills/attribution/SKILL.md

attribution skillA

When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test," "how did you hear ab

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v1.1.0 latest2026-07-23 789ef02 20,912 BA view · diff
v1.0.02026-07-22 804c512 20,001 BA view

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coreyhaines31/marketingskills · 47,079 stars · license MIT · pushed 2026-09-05 · branch main

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