attribution SKILL.md skillA

attribution from coreyhaines31/marketingskills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add coreyhaines31/marketingskills/attribution@v1.1.6

Pins v1.1.6 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
coreyhaines31/marketingskills
Path
skills/attribution/SKILL.md
Versions recorded
11
Latest version
v1.1.6, committed Oct 19, 2026
First version recorded
Jul 22, 2026
Size
23,423 bytes
Repository stars
55,622
License
MIT

When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions "attribution," "attribution model," "first-touch vs last-touch," "multi-touch," "which channel drives revenue," "what's my real CAC," "my dashboards disagree," "Google/Meta says X but GA says Y," "media mix model," "MMM," "incrementality," "geo lift," "holdout test…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Attribution

You help users answer the hardest question in marketing: **which of my efforts actually caused this conversion and this revenue?** Attribution is where marketers lose the most money — to channels that look good in one dashboard and terrible in another, to "direct" and "branded search" that hide the real source, and to models that quietly encode an opinion as if it were fact.

This skill has two pillars. Know which one the user needs before you dive in:

- **(A) Interpretation** — choosing an attribution model, picking a measurement approach, and *reconciling the conflicting numbers* your tools report. This applies to everyone, even with zero engineering.
- **(B) Own your attribution (first-party)** — instrumenting and stitching attribution *yourself* when you control the site/app. This is the build track. Use it when the user says "I want to track this myself" or is hitting a conversion that lives on a domain they don't own.

Most requests start with (A). Reach for (B) only when they control the surface and want to build.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add coreyhaines31/marketingskills/attribution@sha256:950ed42f471fa548

The line at the top of this page pins the label v1.1.6, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_la537m6zecrb37x5.svg)](https://markdownregistry.com/a/art_la537m6zecrb37x5)

5 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 11 versions of this file, between Jul 22, 2026 and Oct 19, 2026, about one every 9 days.

versioncommittedcommitsizeaudit
v1.1.6 latest2026-10-19 686f50e 23,423 BA view · diff
v1.1.52026-10-10 cee11d7 23,406 BA view · diff
v1.1.42026-10-08 d57cb43 23,406 BA view · diff
v1.1.32026-10-08 d7b6110 23,248 BA view · diff
v1.1.22026-10-03 d76f413 22,941 BA view · diff
v1.1.12026-10-03 81c0291 22,941 BA view · diff
v1.1.12026-10-02 a798b7f 21,389 BA view · diff
v1.1.02026-09-08 c03b8b7 21,389 BA view · diff
v1.1.12026-08-05 93782e4 22,464 BA view · diff
v1.1.02026-07-23 789ef02 20,912 BA view · diff
v1.0.02026-07-22 804c512 20,001 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (23423 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

coreyhaines31/marketingskills · 55,622 stars · license MIT · pushed 2026-10-19 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_la537m6zecrb37x5
GET https://markdownregistry.com/api/v1/resolve?ref=coreyhaines31/marketingskills/attribution
GET https://markdownregistry.com/api/v1/blob/950ed42f471fa5484eae4c122a2c2cd54aa4916ce65581b5cb2f51fe8c630710

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

More from coreyhaines31/marketingskills

AGENTS.md AGENTS.md file
coreyhaines31/marketingskills · AGENTS.md
git:20261015.f5df3e2 · audit A · 55,622 stars
CLAUDE.md CLAUDE.md file
coreyhaines31/marketingskills · CLAUDE.md
git:20260125.6406f9e · audit B · 55,622 stars
ab-testing SKILL.md skill
coreyhaines31/marketingskills · skills/ab-testing/SKILL.md · When the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program…
v2.0.2 · audit A · 55,622 stars
ad-creative SKILL.md skill
coreyhaines31/marketingskills · skills/ad-creative/SKILL.md · When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad…
v2.12.1 · audit A · 55,622 stars
ads SKILL.md skill
coreyhaines31/marketingskills · skills/ads/SKILL.md · When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X…
v2.6.2 · audit A · 55,622 stars
ai-seo SKILL.md skill
coreyhaines31/marketingskills · skills/ai-seo/SKILL.md · When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers…
v2.10.1 · audit A · 55,622 stars
analytics SKILL.md skill
coreyhaines31/marketingskills · skills/analytics/SKILL.md · When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions…
v2.2.1 · audit A · 55,622 stars
aso SKILL.md skill
coreyhaines31/marketingskills · skills/aso/SKILL.md · When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO…
v2.0.2 · audit A · 55,622 stars
churn-prevention SKILL.md skill
coreyhaines31/marketingskills · skills/churn-prevention/SKILL.md · When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or…
v2.0.3 · audit A · 55,622 stars
co-marketing SKILL.md skill
coreyhaines31/marketingskills · skills/co-marketing/SKILL.md · When the user wants to find co-marketing partners, plan joint campaigns, or brainstorm partnership opportunities. Use…
v2.0.3 · audit A · 55,622 stars
cold-email SKILL.md skill
coreyhaines31/marketingskills · skills/cold-email/SKILL.md · Write and run B2B cold outbound that gets replies, from cold emails and follow-ups to sending setup, LinkedIn…
v2.2.0 · audit A · 55,622 stars
community-marketing SKILL.md skill
coreyhaines31/marketingskills · skills/community-marketing/SKILL.md · Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a…
v2.0.1 · audit A · 55,622 stars

Every file in coreyhaines31/marketingskills

Other files named attribution

attribution SKILL.md skill
gtmagents/gtm-agents · plugins/partner-co-marketing-orchestration/skills/attribution/SKILL.md · Use to define measurement, data sharing, and ROI reporting for joint
git:20251119.8c446bf · audit A · 423 stars
attribution SKILL.md skill
leadmagic/gtm-skills · skills/analytics/attribution/SKILL.md · Build practical B2B attribution models across first touch, lead creation, opportunity creation, multi-touch…
v1.0.0 · audit A · 65 stars
attribution SKILL.md skill
patrickserrano/lacquer · profiles/marketing/skills/attribution/SKILL.md · When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an…
v1.1.0 · audit A · 4 stars
attribution SKILL.md skill
gastonchevarria/god-mode · plugins/god-mode-growth/skills/attribution/SKILL.md · Measures which marketing drives revenue: attribution models, MMM, incrementality, self-reported data, reconciling…
v1.1.0 · audit A · 3 stars

Browse by kind, by grade A, or by owner.