attribution SKILL.md skillA

attribution from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add leadmagic/gtm-skills/attribution@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
leadmagic/gtm-skills
Path
skills/analytics/attribution/SKILL.md
Versions recorded
6
Latest version
v1.0.0, committed Oct 1, 2026
First version recorded
Jun 8, 2026
Size
25,800 bytes
Repository stars
65
License
MIT

Build practical B2B attribution models across first touch, lead creation, opportunity creation, multi-touch, account-based influence, and sales-sourced revenue. Produces model comparison, UTM governance, source-of-truth rules, and channel ROI view. Use when marketing and sales disagree on source or ROI.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Attribution

## Overview

Attribution answers the existential marketing question: which of our activities actually produce revenue? The core principle is that single-touch attribution lies. First-touch attribution over-credits awareness channels. Last-touch attribution over-credits bottom-of-funnel conversion channels. Both lead to systematically bad investment decisions — over-funding channels that appear in the credited position and starving channels that create the conditions for conversion.

The non-obvious rule: the "best" attribution model depends on your GTM motion. Product-led growth companies should weight product-qualified signals higher. Sales-led companies should weight sales engagement higher. Channel-led companies should weight partner influence. There is no universal attribution model — only the model that matches how your customers actually buy.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add leadmagic/gtm-skills/attribution@sha256:80785e0533ed95da

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_hmyl333jzmgwuyrj.svg)](https://markdownregistry.com/a/art_hmyl333jzmgwuyrj)

5 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 6 versions of this file, between Jun 8, 2026 and Oct 1, 2026, about one every 23 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-01 ca0d2ec 25,800 BA view · diff
v1.0.02026-09-02 a19750a 25,807 BA view · diff
v1.0.02026-06-10 e030e67 25,801 BA view · diff
v1.0.02026-06-10 17b6e1f 25,803 BA view · diff
v1.0.02026-06-08 07ce0cd 25,804 BA view · diff
v1.0.02026-06-08 2fb2a99 25,711 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (25800 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

leadmagic/gtm-skills · 65 stars · license MIT · pushed 2026-10-14 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_hmyl333jzmgwuyrj
GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/attribution
GET https://markdownregistry.com/api/v1/blob/80785e0533ed95da772b7ecc9613e29d8494760ae7b9ef54fdcbcc76d454bbc5

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

More from leadmagic/gtm-skills

AGENTS.md AGENTS.md file
leadmagic/gtm-skills · AGENTS.md
git:20260902.130b433 · audit A · 65 stars
CLAUDE.md CLAUDE.md file
leadmagic/gtm-skills · CLAUDE.md
git:20261001.ca0d2ec · audit A · 65 stars
abm-1-to-1 SKILL.md skill
leadmagic/gtm-skills · skills/abm/abm-1-to-1/SKILL.md · Runs strategic 1-to-1 ABM for 5-15 high-value accounts: account plans, custom microsites, executive engagement, direct…
v1.1.0 · audit A · 65 stars
abm-1-to-few SKILL.md skill
leadmagic/gtm-skills · skills/abm/abm-1-to-few/SKILL.md · Runs ABM at scale (1-to-few) for 15-50 clustered accounts: industry or persona clusters, semi-custom campaigns, and…
v1.0.0 · audit A · 65 stars
abm-1-to-many SKILL.md skill
leadmagic/gtm-skills · skills/abm/abm-1-to-many/SKILL.md · Runs programmatic 1-to-many ABM for 50-200+ accounts: automated personalization, scaled outbound, intent-based…
v1.0.0 · audit A · 65 stars
abm-strategy SKILL.md skill
leadmagic/gtm-skills · skills/abm/abm-strategy/SKILL.md · Designs an account-based marketing program: tier selection, account scoring, channel orchestration, BDR alignment…
v1.2.0 · audit A · 65 stars
account-selection SKILL.md skill
leadmagic/gtm-skills · skills/abm/account-selection/SKILL.md · Builds and tiers a target account list: fit and intent scoring models, tier assignment, and TAM segmentation. Use when…
v1.1.0 · audit A · 65 stars
multi-thread-orchestration SKILL.md skill
leadmagic/gtm-skills · skills/abm/multi-thread-orchestration/SKILL.md · Orchestrates multi-threaded engagement across a buying committee: stakeholder maps, parallel plays by role, and…
v1.0.0 · audit A · 65 stars
strategic-gifting SKILL.md skill
leadmagic/gtm-skills · skills/abm/strategic-gifting/SKILL.md · Strategic B2B gifting — John Ruhlin Giftology, Sendoso/Alyce/Reachdesk platforms, buyer gifting compliance, ABM tier…
v1.0.0 · audit A · 65 stars
1p-tagging-pixels SKILL.md skill
leadmagic/gtm-skills · skills/analytics/1p-tagging-pixels/SKILL.md · Set up first-party tracking and analytics — website pixels, conversion tracking, UTM architecture, cookie consent…
v1.1.1 · audit A · 65 stars
a-b-testing SKILL.md skill
leadmagic/gtm-skills · skills/analytics/a-b-testing/SKILL.md · Design statistically sound GTM experiments for copy, channels, landing pages, sequencing, pricing, and funnel…
v1.0.0 · audit A · 65 stars
campaign-analytics SKILL.md skill
leadmagic/gtm-skills · skills/analytics/campaign-analytics/SKILL.md · Analyze campaign performance from deliverability through revenue: delivery, engagement, replies, meetings, SQOs…
v1.0.0 · audit A · 65 stars

Every file in leadmagic/gtm-skills

Other files named attribution

attribution SKILL.md skill
coreyhaines31/marketingskills · skills/attribution/SKILL.md · When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an…
v1.1.6 · audit A · 55,622 stars
attribution SKILL.md skill
gtmagents/gtm-agents · plugins/partner-co-marketing-orchestration/skills/attribution/SKILL.md · Use to define measurement, data sharing, and ROI reporting for joint
git:20251119.8c446bf · audit A · 423 stars
attribution SKILL.md skill
patrickserrano/lacquer · profiles/marketing/skills/attribution/SKILL.md · When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an…
v1.1.0 · audit A · 4 stars
attribution SKILL.md skill
gastonchevarria/god-mode · plugins/god-mode-growth/skills/attribution/SKILL.md · Measures which marketing drives revenue: attribution models, MMM, incrementality, self-reported data, reconciling…
v1.1.0 · audit A · 3 stars

Browse by kind, by grade A, or by owner.