Plans free tools, calculators, generators, and interactive widgets that attract target audience through search and social sharing. Engineering as marketing — build something useful, capture leads. Use when someone wants to build a free tool for marketing, says 'free tool', 'calculator', 'generator', 'engineering as marketing', 'side project marketing', 'interactive widget', 'lead generation tool', 'SEO tool', 'growth hack', 'build something to attract users', or wants to attract users through…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Free Tool Strategy (Engineering as Marketing)
## Purpose
Free tools are permanent acquisition assets. Build a calculator, checker, generator, or grader that your target audience actively searches for. It ranks in Google, gets shared, and funnels users to your paid product. One tool can drive more signups than months of content.
## Reads
- `brand/audience.md` — Personas, daily workflow, pain points
- `brand/keyword-plan.md` — Search volume data for tool-related queries
- `brand/positioning.md` — Positioning angles to connect tool → product
- `brand/creative-kit.md` — Brand colors, fonts for tool landing page
## On Activation
1. Read `brand/audience.md`, `brand/keyword-plan.md`, `brand/positioning.md`, `brand/creative-kit.md`.
2. If any file is missing, note what's unavailable. The skill works at zero context — ask the user directly for missing info in Step 1.
3. Pre-fill persona details, keyword data, and positioning angles from whatever brand/ files exist. Only ask for what's genuinely unknown.
…
The line at the top of this page pins the label git:20260503.12df1f3, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_mtjnoz6odxjlq4pg
GET https://markdownregistry.com/api/v1/resolve?ref=moizibnyousaf/marketing-cli/free-tool-strategy
GET https://markdownregistry.com/api/v1/blob/2ee596a1f1a0a73b438d3950f70942b4140cc00dc6962f41f56ba8749f755fa6
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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