social-strategy SKILL.md skillA

social-strategy from social-media-skills/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add social-media-skills/skills/social-strategy@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
social-media-skills/skills
Path
skills/social-strategy/SKILL.md
Versions recorded
3
Latest version
v1.0.0, committed Oct 14, 2026
First version recorded
Jul 8, 2026
Size
7,660 bytes
Repository stars
251
License
MIT

Use to set a brand's overall social media strategy — which channels to focus on (and which to ignore), what to achieve, the angle to win, and a realistic operating cadence. The top-level plan that sits above content pillars and the calendar. Run when the user says "social strategy," "social media strategy," "which platforms should I be on," "what's my plan," "should I be on TikTok/LinkedIn," or is starting or resetting their social presence. Reads brand-profile, audience-research, and…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Social Strategy

This is the top-level plan: which channels, what for, how to win, and at what cadence. It sits
above `content-pillars` (what themes) and `batch-content-plan` (what posts) and tells them where
to point. Everything downstream inherits the choices made here.

The core idea, and what separates strategy from a to-do list:

> **Strategy is choices and trade-offs — above all, what *not* to do.** "Be on every platform,
> post consistently, engage your audience" is not a strategy; it's a list of platitudes that
> spreads a brand thin and wins nowhere. A real strategy picks the few channels where the
> audience is and the brand can win, deliberately drops the rest, and commits to one clear
> objective and a differentiated angle.

## When to use this

- Starting a social presence from scratch, or resetting a scattered one.
- Deciding which platforms to be on (and which to quit).
- Before `content-pillars` / `batch-content-plan`, to set the objective and channels they serve.

**When NOT to use it:** if a current `social-strategy.md` exists and is sound, load it and move
on unless the user wants to revisit.

## Step 0 — Read the foundation first
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add social-media-skills/skills/social-strategy@sha256:d0474cef14cac87c

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_mtu3pztleqhxz2l3.svg)](https://markdownregistry.com/a/art_mtu3pztleqhxz2l3)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Jul 8, 2026 and Oct 14, 2026, about one every 49 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-14 e2c549d 7,660 BA view · diff
v1.0.02026-07-16 2e54555 7,551 BA view · diff
v1.0.02026-07-08 28a59a8 7,088 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (7660 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

social-media-skills/skills · 251 stars · license MIT · pushed 2026-10-15 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_mtu3pztleqhxz2l3
GET https://markdownregistry.com/api/v1/resolve?ref=social-media-skills/skills/social-strategy
GET https://markdownregistry.com/api/v1/blob/d0474cef14cac87cbb7b188a7efa9c4916474753a3082e606bcac7bd36f45b39

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in social-media-skills/skills

Other files named social-strategy

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