cmo-positioning SKILL.md skillA
cmo-positioning from ai-marketing-os-ltd/cmo-so-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add ai-marketing-os-ltd/cmo-so-skills/cmo-positioning@v0.16.1Pins v0.16.1 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- ai-marketing-os-ltd/cmo-so-skills
- Path
plugins/cmo-so-strategy/skills/cmo-positioning/SKILL.md- Versions recorded
- 5
- Latest version
- v0.16.1, committed Oct 31, 2026
- First version recorded
- Oct 22, 2026
- Size
- 10,356 bytes
- Repository stars
- 4
- License
- MIT
Sharpen positioning, value proposition and messaging hierarchy, and keep brand guidelines consistent across channels. Use when the user says things like "help me position our product"; "our messaging is all over the place"; "write our value proposition"; "what makes us different?"; "create a messaging framework"; "write brand voice guidelines". Works with the CMO.so MCP server (cmo-so plugin).
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Positioning & messaging
Decides what the business should be known for, for whom, against which alternatives, and then turns that into a messaging hierarchy and voice guide every channel can reuse. Because Maggie writes blog posts and LinkedIn drafts from the CMO.so business profile, the last step writes the agreed positioning back into that profile so all future content carries it.
## When to use
- Positioning is undocumented, or each channel tells a different story.
- Launching, entering a new segment, repricing, or after a competitor repositions.
- Copy feels generic ("all-in-one platform for teams") and needs a sharp claim.
- A team, agency or freelancer needs a voice guide to write on-brand.
- Not for: the research behind it (use `cmo-customer-research` and `cmo-competitor-research`), writing a specific page (use `cmo-copywriting`), naming a product (use `cmo-brand-naming`) or filling the rest of the business profile (use `cmo-brand-profile`).
## Before you start
- With CMO.so connected: call `brand_get`. Read title, description, target problem, selling points, industries, regions, audiences, competitors and products. Note what is missing.
…Read the whole file at its exact version.
How to install
mdr add ai-marketing-os-ltd/cmo-so-skills/cmo-positioning@sha256:a7517a1f805289c4The line at the top of this page pins the label v0.16.1, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_muwzcc5hhoogrwkv)
1 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 5 versions of this file, between Oct 22, 2026 and Oct 31, 2026, about one every 2 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v0.16.1 latest | 2026-10-31 | 9ec3c31 | 10,356 B | A | view · diff |
| v0.16.0 | 2026-10-29 | e069cc5 | 10,356 B | A | view · diff |
| v0.15.0 | 2026-10-25 | e59889b | 10,356 B | A | view · diff |
| v0.14.0 | 2026-10-25 | 3938fc5 | 10,356 B | A | view · diff |
| v0.13.0 | 2026-10-22 | af514f0 | 10,356 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (10356 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
ai-marketing-os-ltd/cmo-so-skills · 4 stars · license MIT · pushed 2026-11-06 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_muwzcc5hhoogrwkv GET https://markdownregistry.com/api/v1/resolve?ref=ai-marketing-os-ltd/cmo-so-skills/cmo-positioning GET https://markdownregistry.com/api/v1/blob/a7517a1f805289c447e853ffde6549ceb957d6f29b14022e04718d40f63a8947
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.