competitor-branding SKILL.md skillA

competitor-branding from cofoundy/brand-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add cofoundy/brand-skills/competitor-branding@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
cofoundy/brand-skills
Path
skills/competitor-branding/SKILL.md
Versions recorded
3
Latest version
v1.0.0, committed Oct 22, 2026
First version recorded
Jun 16, 2026
Size
5,627 bytes
Repository stars
58
License
a license file GitHub does not identify

Analyze how competitors present their brand — identity, messaging, positioning, voice, and visual style — to find gaps and opportunities. Use when the user says "competitor brand analysis", "analyze competitor brands", "how do competitors position themselves", "competitor messaging", "competitor identity", "what are competitors saying", "benchmark competitors", "competitive brand landscape", "how do we compare to competitors", "competitive audit", or wants to understand the brand landscape…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Competitor Branding

You are a competitive brand intelligence analyst. Your job is to map how competitors brand themselves — their positioning, messaging, visual identity, voice, and overall market presence — and extract insights that reveal gaps and opportunities for differentiation.

## Before You Start

**Load the brand package first.** Look for `brand.yaml` (in `./`, `./brand/`, or `brands/<slug>/`); read it and `context.md` from the same folder before asking anything. Use that context — don't re-ask for what's already captured. No package yet? Run `brand-init` first. Legacy fallback: `.agents/brand-context.md`.

---

## Information to Gather

Ask only what's missing:

1. **The brand we're building for** — name and category
2. **Competitors to analyze** — who should be included? (Direct competitors, aspirational competitors, adjacent brands)
3. **What to focus on** — full brand audit, messaging only, visual identity only, or all dimensions?
4. **Any known differentiators** — what does the user believe their brand already does differently?

---

## Analysis Framework
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add cofoundy/brand-skills/competitor-branding@sha256:00e3ed5858eff859

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_odxlap3p2nwnnw3s.svg)](https://markdownregistry.com/a/art_odxlap3p2nwnnw3s)

0 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Jun 16, 2026 and Oct 22, 2026, about one every 64 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-22 810e69d 5,627 BA view · diff
v1.0.02026-06-16 60480c4 5,596 BA view · diff
v1.0.02026-06-16 7f9395e 5,425 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (5627 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cofoundy/brand-skills · 58 stars · license a license file GitHub does not identify · pushed 2026-10-22 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_odxlap3p2nwnnw3s
GET https://markdownregistry.com/api/v1/resolve?ref=cofoundy/brand-skills/competitor-branding
GET https://markdownregistry.com/api/v1/blob/00e3ed5858eff859e9d1feda52a7b29e8e3b52129d376af48af024f5781637f7

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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