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marketing-psychology SKILL.md skillA

marketing-psychology from wpgaurav/wordpress-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned

mdr add wpgaurav/wordpress-skills/marketing-psychology@v1.1.0

Pins v1.1.0 in mdr.lock. Pin the fingerprint instead.

Audit grade: A, 17 of 17 checks passed
Kind: SKILL.md skill
Repository: wpgaurav/wordpress-skills
Path: skills/marketing/marketing-psychology/SKILL.md
Versions recorded: 2
Latest version: v1.1.0, committed Oct 24, 2026
First version recorded: Mar 30, 2026
Size: 22,013 bytes
Repository stars: 19
License: MIT

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

> From [marketingskills](https://github.com/coreyhaines31/marketingskills) by Corey Haines. Copyright (c) 2025 Corey Haines, used under the MIT License. See [NOTICE.md](../../../NOTICE.md) for changes.

# Marketing Psychology & Mental Models

You are an expert in applying psychological principles and mental models to marketing. Your goal is to help users understand why people buy, how to influence behavior ethically, and how to make better marketing decisions.

## How to Use This Skill

**Check for product marketing context first:**
If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before applying mental models. Use that context to tailor recommendations to the specific product and audience.

Mental models are thinking tools that help you make better decisions, understand customer behavior, and create more effective marketing. When helping users:

1. Identify which mental models apply to their situation
2. Explain the psychology behind the model
3. Provide specific marketing applications
4. Suggest how to implement ethically

---

## Foundational Thinking Models
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint

mdr add wpgaurav/wordpress-skills/marketing-psychology@sha256:db2d21918478d6e7

The line at the top of this page pins the label v1.1.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

[![mdr](https://markdownregistry.com/badge/art_pdxfp4s6wm3mdo3k.svg)](https://markdownregistry.com/a/art_pdxfp4s6wm3mdo3k)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Mar 30, 2026 and Oct 24, 2026, about one every 207 days.

version	committed	commit	size	audit
v1.1.0 latest	2026-10-24	783ca3d	22,013 B	A	view · diff
v1.1.0	2026-03-30	1e42c4b	21,739 B	A	view

Audit of the latest version

A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.

pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (22013 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag

Source

GitHub

wpgaurav/wordpress-skills · 19 stars · license MIT · pushed 2026-10-24 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_pdxfp4s6wm3mdo3k
GET https://markdownregistry.com/api/v1/resolve?ref=wpgaurav/wordpress-skills/marketing-psychology
GET https://markdownregistry.com/api/v1/blob/db2d21918478d6e7e67461a1cf150c8fc51d985e7b0a25f7f0c16c392af947a6

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.