branded-vs-non-branded-search-traffic SKILL.md skillA
branded-vs-non-branded-search-traffic from coupler-io/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add coupler-io/skills/branded-vs-non-branded-search-traffic@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- coupler-io/skills
- Path
seo-and-geo/branded-vs-non-branded-search-traffic/SKILL.md- Versions recorded
- 1
- Latest version
- v1.0.0, committed Oct 30, 2026
- Size
- 16,373 bytes
- Repository stars
- 40
- License
- MIT
Splits your organic search into brand and non-brand and tells you which is really growing, from live Google Search Console data in your Coupler.io workspace — clicks, impressions, CTR and position for people searching your name versus people finding you cold, the non-brand share and its trend, and new non-brand queries coming in. Use for "is my SEO growth real or just brand", "brand vs non-brand organic search", "how much of my search traffic is people searching my name…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Branded vs Non-Branded Search Traffic Splits your Google search traffic into people searching your brand and people finding you for the first time, and shows which is growing. Branded vs Non-Branded Search Traffic is a Coupler.io AI agent skill that works with live data from Google Search Console. **Splits your organic search into people searching your name and people finding you cold — and tells you which one is actually growing.** Organic search growth can be flattering. If your clicks are up because more people are typing your brand name into Google, that's demand you already earned somewhere else — a campaign, PR, word of mouth — not SEO reaching new people. Real SEO growth is non-brand: someone searching for a problem and finding you without knowing you existed. Search Console has every query, but it mixes the two together, so the headline "organic is up 20%" hides whether you're growing your reach or just harvesting a brand you built elsewhere. Splitting them is the difference between a real answer and a vanity number. **What you get back** - **The brand / non-brand split** — clicks, impressions, CTR and average position for each, so you …
Read the whole file at its exact version.
How to install
mdr add coupler-io/skills/branded-vs-non-branded-search-traffic@sha256:659df28f59e319a4The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_pwvtbegcuawq5tif)
2 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Oct 30, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (16373 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
coupler-io/skills · 40 stars · license MIT · pushed 2026-10-30 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_pwvtbegcuawq5tif GET https://markdownregistry.com/api/v1/resolve?ref=coupler-io/skills/branded-vs-non-branded-search-traffic GET https://markdownregistry.com/api/v1/blob/659df28f59e319a439e9de469c7b426eb2c867dcf26062ae91821c4270b9fb41
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.