facebook-ads-creative-performance-analysis SKILL.md skillA

facebook-ads-creative-performance-analysis from coupler-io/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add coupler-io/skills/facebook-ads-creative-performance-analysis@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
coupler-io/skills
Path
marketing-and-ads/facebook-ads/facebook-ads-creative-performance-analysis/SKILL.md
Versions recorded
2
Latest version
v1.0.0, committed Oct 21, 2026
First version recorded
Oct 13, 2026
Size
11,626 bytes
Repository stars
40
License
MIT

Use for "which creative is working on Meta", "which ads should I put money behind", "what should the next round of creative look like", "why is my quality ranking below average", "is my hook working", "which video is holding attention", or "what do my winners have in common" — even when the user never says "creative". This is the which-ads-win read; for which winning ads are dying, use the fatigue skill instead. Meta / Facebook Ads only.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Facebook Ads Creative Performance Analysis

Shows which of your Meta ads win, what the winners have in common, and what to make in the next round. Facebook Ads Creative Performance Analysis is a Coupler.io AI agent skill that works with live data from Facebook Ads (Meta Ads).

**Tells you which ads are earning their spend, and what the next round should look like.**

On Meta the creative is the targeting. But the metrics that make an ad look good are not the ones that
make it work: the highest CTR in the account usually belongs to something that promises more than the
landing page delivers, and the video with the best completion rate is often thirty seconds long and
seen by nobody. What you need is the cost per outcome, and then the diagnosis of *where* an ad loses
people — because "this ad is bad" and "this ad is good and the page is bad" call for entirely
different work.

**What you get back**

- **Winners and losers ranked on cost per outcome**, not CTR, with a volume floor so the top of the
  list is real.
- **A drop-off diagnosis per ad** — impression to click, click to landing, landing to result — showing
  which step is losing people.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add coupler-io/skills/facebook-ads-creative-performance-analysis@sha256:dd2b39e2e64aa47f

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_q3wvuco55cqi22zd.svg)](https://markdownregistry.com/a/art_q3wvuco55cqi22zd)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Oct 13, 2026 and Oct 21, 2026, about one every 8 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-21 e36545f 11,626 BA view · diff
v1.0.02026-10-13 ee6a3a9 11,392 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (11626 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

coupler-io/skills · 40 stars · license MIT · pushed 2026-10-30 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_q3wvuco55cqi22zd
GET https://markdownregistry.com/api/v1/resolve?ref=coupler-io/skills/facebook-ads-creative-performance-analysis
GET https://markdownregistry.com/api/v1/blob/dd2b39e2e64aa47fae8027f6169bccef365cf5a3b7826c8432ad0c59a3848acd

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

More from coupler-io/skills

platform-rules SKILL.md skill
coupler-io/skills · .agents/skills/platform-rules/SKILL.md · Use this skill to keep the platform rules that Coupler.io skills state as fact current: budget flexibility…
v1.0.0 · audit A · 40 stars
skill-review SKILL.md skill
coupler-io/skills · .agents/skills/skill-review/SKILL.md · Use this skill when reviewing a Coupler.io skill before merge, auditing an existing one, or checking a pack of skills…
v1.2.0 · audit A · 40 stars
create-dataflow SKILL.md skill
coupler-io/skills · capability/create-dataflow/SKILL.md · Use this skill when the user wants to create a new dataflow, set up a new data import, connect a new data source to a…
git:20261021.e36545f · audit A · 40 stars
generate-data-set-context SKILL.md skill
coupler-io/skills · capability/generate-data-set-context/SKILL.md · Use this skill when the user wants to explore a dataset's context, or write or update documentation for the data it…
git:20261021.e36545f · audit A · 40 stars
get-started SKILL.md skill
coupler-io/skills · capability/get-started/SKILL.md · Use this skill when the user's Coupler.io workspace is NEW or EMPTY — no datasets, no credentials — and they want their…
v0.2.0 · audit A · 40 stars
google-ads-custom-gaql SKILL.md skill
coupler-io/skills · capability/google-ads-custom-gaql/SKILL.md · Use this skill when the user needs Google Ads data that no packaged report type carries, or asks for a Custom GAQL…
git:20261021.e36545f · audit A · 40 stars
refine-prompt SKILL.md skill
coupler-io/skills · capability/refine-prompt/SKILL.md · Use this skill when the user's request is vague, incomplete, or poorly structured and needs to be sharpened into a…
git:20261021.e36545f · audit A · 40 stars
report-generation SKILL.md skill
coupler-io/skills · capability/report-generation/SKILL.md · Use this skill to produce a structured business report from analysis output and validate it before delivery — turning…
git:20261021.e36545f · audit A · 40 stars
cin7-reorder-point-and-stock-cover SKILL.md skill
coupler-io/skills · ecommerce/cin7/cin7-reorder-point-and-stock-cover/SKILL.md · Use for "when should we reorder in Cin7", "what's our reorder point for each SKU", "how many weeks of stock do we have…
v1.0.0 · audit A · 40 stars
ecom-analytics SKILL.md skill
coupler-io/skills · ecommerce/ecom-analytics/SKILL.md · Use this skill when the user wants to analyze e-commerce performance, review funnel conversion, investigate AOV or…
git:20261021.e36545f · audit A · 40 stars
gorgias-support-tickets-per-order SKILL.md skill
coupler-io/skills · ecommerce/gorgias/gorgias-support-tickets-per-order/SKILL.md · Use for "how many support tickets per order do we get", "why is our Gorgias volume up", "what are customers contacting…
v1.0.0 · audit B · 40 stars
klaviyo-email-deliverability-check SKILL.md skill
coupler-io/skills · ecommerce/klaviyo/klaviyo-email-deliverability-check/SKILL.md · Use for "is our Klaviyo sending healthy", "are our emails going to spam", "why is our Klaviyo bounce rate up", "which…
v1.0.0 · audit A · 40 stars

Every file in coupler-io/skills

Browse by kind, by grade A, or by owner.