facebook-ads-creative-fatigue skillA
facebook-ads-creative-fatigue is agent-read markdown (skill) from coupler-io/skills: Use for "is my Meta creative burning out", "my CTR is dropping", "my CPMs keep rising", "how long before I need new ads", "which ads should I refresh", "how much new creative do I need a month", or "this ad used to work" — even when the user never says "fatigue". This is the how-long-has-it-left read; for which creative wins in the first place, use the creative analysis skill instead. Meta / Facebook Ads only..
Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.
What the file says
# Facebook Ads Creative Fatigue **Tells you which ads are dying, how long they have left, and how much new creative you need to keep up.** Fatigue is the most predictable expense in paid social and the one people plan for least. An ad does not stop working overnight; its click-through rate slides, its CPM drifts up as Meta pays more to find someone who has not already seen it, and cost per result climbs for weeks while everyone discusses the audience. By the time it is obvious in the account totals, the money is gone — and the replacement creative has not been briefed, so the account limps for another fortnight. **What you get back** - **A refresh queue ranked by spend at risk** — not by how bad the ad is, but by how much money is flowing through an ad that is fading. - **Each ad's own decay curve** — CTR and cost per result against its first-week baseline, so an ad is judged against itself rather than against a benchmark. - **The measured lifespan for this account** — how many days or how much frequency an ad typically gets before cost per result degrades. That number is what makes the production plan real. …
Read the whole file at its exact version.
How to install
mdr add coupler-io/skills/facebook-ads-creative-fatigue@v1.0.0mdr add coupler-io/skills/facebook-ads-creative-fatigue@sha256:a676b0b687d42487Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.
[](https://markdownregistry.com/a/art_qlqhkm2t4utwtkeh)
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Versions
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-09-06 | 074a969 | 11,456 B | A | view · diff |
| v1.0.0 | 2026-09-05 | 62b8094 | 11,381 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (11456 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
coupler-io/skills · 34 stars · license none · pushed 2026-09-23 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_qlqhkm2t4utwtkeh GET https://markdownregistry.com/api/v1/resolve?ref=coupler-io/skills/facebook-ads-creative-fatigue GET https://markdownregistry.com/api/v1/blob/a676b0b687d424879066dd0265da1a71f218aee84835907f9cbe8b85e0ea5160
Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.