value-prop-statements SKILL.md skillA
value-prop-statements from stefanoskarakasis/product-marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add stefanoskarakasis/product-marketing-skills/value-prop-statements@v1.1.0Pins v1.1.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- stefanoskarakasis/product-marketing-skills
- Path
pmm-growth/skills/value-prop-statements/SKILL.md- Versions recorded
- 5
- Latest version
- v1.1.0, committed Oct 19, 2026
- First version recorded
- Sep 11, 2026
- Size
- 10,718 bytes
- Repository stars
- 7
- License
- MIT
Fans an existing positioning statement out into segment- and channel-specific value-prop copy variants for marketing, sales and onboarding, without re-running positioning. Trigger with "write value prop statements for [segment]", "adapt our positioning for [channel]", "sales copy for this persona", or any request for segment-specific messaging variants once a canonical positioning statement already exists.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Value Prop Statements ## How This Works `positioning-messaging` builds the canonical positioning statement once, through a full 6-phase Dunford process — that's expensive, deliberate, and shouldn't be re-run every time a new segment or channel needs copy. This skill is the fast sibling: it takes that already-set positioning (or brain Section 3's alternatives-anchored gap statement) as fixed input and rapidly produces multiple segment- or channel-specific value proposition statements from it — the growth team's tool for cranking out testable copy variants without re-litigating positioning each time. Every statement it produces must trace back to the canonical positioning — if a variant contradicts or drifts from it, that's a signal to escalate back to `positioning-messaging`, not something this skill quietly resolves on its own. **Step 0** — Load the canonical positioning statement (brain Section 1 product context, Section 3 alternatives/gap statement, or a freshly-pasted positioning statement from `positioning-messaging` output) and brain Section 2 (ICP) if present. **Step 1** — Confirm the source positioning. Ask for one if none exists. If what's given is only a …
Read the whole file at its exact version.
How to install
mdr add stefanoskarakasis/product-marketing-skills/value-prop-statements@sha256:453c54629fdc8289The line at the top of this page pins the label v1.1.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_scmn72jmta2cften)
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Versions
The registry has recorded 5 versions of this file, between Sep 11, 2026 and Oct 19, 2026, about one every 9 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.1.0 latest | 2026-10-19 | f2a0167 | 10,718 B | A | view · diff |
| v1.1.0 | 2026-10-11 | 5b18188 | 10,768 B | A | view · diff |
| v1.1.0 | 2026-10-10 | 3414c0d | 10,774 B | A | view · diff |
| v1.0.0 | 2026-10-10 | ec0108f | 10,450 B | A | view · diff |
| v1.0.0 | 2026-09-11 | c791c4f | 10,450 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (10718 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
stefanoskarakasis/product-marketing-skills · 7 stars · license MIT · pushed 2026-10-20 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_scmn72jmta2cften GET https://markdownregistry.com/api/v1/resolve?ref=stefanoskarakasis/product-marketing-skills/value-prop-statements GET https://markdownregistry.com/api/v1/blob/453c54629fdc8289b35c7d4e5f3f2dacd30c8249db46fb1b3ffd62480765744d
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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