campaign-brief-builder SKILL.md skillA

campaign-brief-builder from kesslernity/awesome-copilot-agent-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add kesslernity/awesome-copilot-agent-skills/campaign-brief-builder@git:20260917.f14a4fb

Pins git:20260917.f14a4fb in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
kesslernity/awesome-copilot-agent-skills
Path
skills/marketing-communications/campaign-brief-builder/SKILL.md
Versions recorded
2
Latest version
git:20260917.f14a4fb, committed Sep 17, 2026
First version recorded
Sep 16, 2026
Size
10,567 bytes
Repository stars
15
License
CC-BY-SA-4.0

Turns a campaign idea, its objectives and the supporting notes (audience material, offer facts, budget and dates, channel list) into one DRAFT one-page campaign brief: objectives, audience, one single-minded message with sourced proof points, channels and timeline, success measures with baselines, mandatories, risks and numbered open questions for the campaign owner. Use when the user asks to "write a campaign brief", "draft a creative brief for this launch…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Campaign brief builder

## Purpose
Turn one campaign idea and its objectives into one DRAFT one-page brief readable in five minutes: why the campaign runs, who it speaks to, the one thing it says, the evidence behind that, where and when it runs, how success will be read and what is still undecided. Every fact traces to an input or reads UNKNOWN. The agent drafts; the campaign owner decides.

## When to use
- The user asks for a campaign brief, creative brief, launch brief, marketing brief or campaign one-pager.
- The user has an idea, objectives and notes to shape into a brief.
- The user has a long or old brief that needs tightening to one page with open questions.
- Do not use for a message house or messaging pillars, use message-house-builder instead; for the dated plan, use content-calendar-planner; for the content itself (posts, emails, adverts), use announcement-drafter or internal-newsletter-drafter. Not for setting a budget, choosing an agency or approving spend.

## Inputs
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add kesslernity/awesome-copilot-agent-skills/campaign-brief-builder@sha256:397f695a6d7f5774

The line at the top of this page pins the label git:20260917.f14a4fb, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_sco3anl4nle4fe6x.svg)](https://markdownregistry.com/a/art_sco3anl4nle4fe6x)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Sep 16, 2026 and Sep 17, 2026, more than one a day.

versioncommittedcommitsizeaudit
git:20260917.f14a4fb latest2026-09-17 f14a4fb 10,567 BA view · diff
git:20260916.44af39e2026-09-16 44af39e 10,563 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (10567 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

kesslernity/awesome-copilot-agent-skills · 15 stars · license CC-BY-SA-4.0 · pushed 2026-11-05 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_sco3anl4nle4fe6x
GET https://markdownregistry.com/api/v1/resolve?ref=kesslernity/awesome-copilot-agent-skills/campaign-brief-builder
GET https://markdownregistry.com/api/v1/blob/397f695a6d7f577459c407b778f86d37b92c9f97aa256f7be81e69901c994a72

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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