Home / kesslernity / awesome-copilot-agent-skills · skills/marketing-communications/campaign-brief-builder/SKILL.md · GitHub

campaign-brief-builder skillA

campaign-brief-builder is agent-read markdown (skill) from kesslernity/awesome-copilot-agent-skills: Turns a campaign idea, its objectives and the supporting notes (audience material, offer facts, budget and dates, channel list) into one DRAFT one-page campaign brief: objectives, audience, one single-minded message with sourced proof points, channels and timeline, success measures with baselines, mandatories, risks and numbered open questions for the campaign owner. Use when the user asks to "write a campaign brief", "draft a creative brief for this launch", "turn this idea into a one-page brie.

Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.

What the file says

# Campaign brief builder

## Purpose
Turn one campaign idea and its objectives into one DRAFT one-page brief readable in five minutes: why the campaign runs, who it speaks to, the one thing it says, the evidence behind that, where and when it runs, how success will be read and what is still undecided. Every fact traces to an input or reads UNKNOWN. The agent drafts; the campaign owner decides.

## When to use
- The user asks for a campaign brief, creative brief, launch brief, marketing brief or campaign one-pager.
- The user has an idea, objectives and notes to shape into a brief.
- The user has a long or old brief that needs tightening to one page with open questions.
- Do not use for a message house or messaging pillars, use message-house-builder instead; for the dated plan, use content-calendar-planner; for the content itself (posts, emails, adverts), use announcement-drafter or internal-newsletter-drafter. Not for setting a budget, choosing an agency or approving spend.

## Inputs
…

Read the whole file at its exact version.

How to install

Latest version
mdr add kesslernity/awesome-copilot-agent-skills/campaign-brief-builder@git:20260917.f14a4fb
Exact content
mdr add kesslernity/awesome-copilot-agent-skills/campaign-brief-builder@sha256:397f695a6d7f5774

Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_sco3anl4nle4fe6x.svg)](https://markdownregistry.com/a/art_sco3anl4nle4fe6x)

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Versions

versioncommittedcommitsizeaudit
git:20260917.f14a4fb latest2026-09-17 f14a4fb 10,567 BA view · diff
git:20260916.44af39e2026-09-16 44af39e 10,563 BA view

Audit of the latest version

A  17 of 17 checks passed. Deterministic, no model, same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (10567 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

kesslernity/awesome-copilot-agent-skills · 5 stars · license CC-BY-SA-4.0 · pushed 2026-09-19 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_sco3anl4nle4fe6x
GET https://markdownregistry.com/api/v1/resolve?ref=kesslernity/awesome-copilot-agent-skills/campaign-brief-builder
GET https://markdownregistry.com/api/v1/blob/397f695a6d7f577459c407b778f86d37b92c9f97aa256f7be81e69901c994a72

Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

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