content-pillars SKILL.md skillA

content-pillars from social-media-skills/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add social-media-skills/skills/content-pillars@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
social-media-skills/skills
Path
skills/content-pillars/SKILL.md
Versions recorded
2
Latest version
v1.0.0, committed Jul 16, 2026
First version recorded
Jul 8, 2026
Size
7,095 bytes
Repository stars
251
License
MIT

Use to define a brand's content pillars — the 3–5 recurring themes it posts about — the strategic backbone between the brand profile and the content calendar. Run when the user says "content pillars," "content buckets," "what should I post about," "content themes," "content strategy," "pillars," or before planning a batch or calendar. Reads brand-profile first and derives pillars from positioning, point of view, audience, and proof — real ownable themes, never generic…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Content Pillars

Content pillars are the few recurring **themes** a brand returns to — the strategic layer
between *who the brand is* (`brand-profile`) and *what it posts this week* (`batch-content-plan`).
Good pillars make a feed coherent, ownable, and infinitely easy to plan; their absence is why
so many brands post random things that add up to nothing.

The single most important idea in this skill — and the thing almost everyone gets wrong:

> **A pillar is a theme you own. It is NOT an intent or a format.** "Educational,"
> "behind-the-scenes," and "promotional" are not pillars — *educational* is an intent (the job a
> post does) and *behind-the-scenes* is a format/treatment. A real pillar is a subject area like
> "payroll without a specialist" or "the craft of coffee, demystified." Get this distinction
> right and everything downstream gets sharper. See `references/what-makes-a-pillar.md`.

## When to use this

- After `brand-profile`, before planning content at any scale.
- When the user doesn't know "what to post about," or their feed feels random.
- When `batch-content-plan` needs pillars and none are defined.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add social-media-skills/skills/content-pillars@sha256:579955cd7a6f6c6a

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_u4n3d7ktv2dz6m7d.svg)](https://markdownregistry.com/a/art_u4n3d7ktv2dz6m7d)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Jul 8, 2026 and Jul 16, 2026, about one every 8 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-07-16 2e54555 7,095 BA view · diff
v1.0.02026-07-08 28a59a8 7,076 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (7095 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

social-media-skills/skills · 251 stars · license MIT · pushed 2026-10-15 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_u4n3d7ktv2dz6m7d
GET https://markdownregistry.com/api/v1/resolve?ref=social-media-skills/skills/content-pillars
GET https://markdownregistry.com/api/v1/blob/579955cd7a6f6c6a4a1ff94be28bf5a7ada8946a0c5d6d005e8258f1a0a06f9b

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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