cmo-competitor-research SKILL.md skillA

cmo-competitor-research from ai-marketing-os-ltd/cmo-so-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add ai-marketing-os-ltd/cmo-so-skills/cmo-competitor-research@v0.16.1

Pins v0.16.1 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
ai-marketing-os-ltd/cmo-so-skills
Path
plugins/cmo-so-strategy/skills/cmo-competitor-research/SKILL.md
Versions recorded
5
Latest version
v0.16.1, committed Oct 31, 2026
First version recorded
Oct 22, 2026
Size
15,542 bytes
Repository stars
4
License
MIT

Profile competitors from their sites and search footprint: positioning, offers, content themes, keywords, links and gaps to exploit. Use when the user says things like "who are our competitors?"; "profile these competitors"; "what are competitors doing in search?"; "do a competitor teardown of this page"; "where are the gaps we can exploit?"; "compare our pricing to competitors". Works with the CMO.so MCP server (cmo-so plugin).

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Competitor research

Builds structured, evidence-based profiles of the businesses a customer competes with: how they position, what they sell and for how much, what they publish, which searches they win, and where they are weak. The output is a short list of moves the user can act on, and a clean competitor list in CMO.so so Maggie knows who the business is up against when it plans and writes content.

## When to use
- "Who are we up against?", "competitor analysis", "teardown", "why do they outrank us?".
- Before positioning work, a comparison page, a pricing change or a content plan.
- A competitor changed pricing, launched, or started ranking for the user's terms.
- Not for: turning the findings into your own positioning (use `cmo-positioning`), building "X vs Y" pages (use `cmo-competitor-pages`), studying competitor ads (use `cmo-ads-competitor-research`), or sales battlecards (use `cmo-sales-enablement`).

## Before you start
- With CMO.so connected: call `brand_get`. Use its description and products to judge who really competes, and its saved competitors as the starting roster.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add ai-marketing-os-ltd/cmo-so-skills/cmo-competitor-research@sha256:42f07988947c04a6

The line at the top of this page pins the label v0.16.1, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_uepdauxui3djilxk.svg)](https://markdownregistry.com/a/art_uepdauxui3djilxk)

1 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 5 versions of this file, between Oct 22, 2026 and Oct 31, 2026, about one every 2 days.

versioncommittedcommitsizeaudit
v0.16.1 latest2026-10-31 9ec3c31 15,542 BA view · diff
v0.16.02026-10-29 e069cc5 15,542 BA view · diff
v0.15.02026-10-25 e59889b 15,542 BA view · diff
v0.14.02026-10-25 3938fc5 15,542 BA view · diff
v0.13.02026-10-22 af514f0 15,542 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (15542 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

ai-marketing-os-ltd/cmo-so-skills · 4 stars · license MIT · pushed 2026-11-06 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_uepdauxui3djilxk
GET https://markdownregistry.com/api/v1/resolve?ref=ai-marketing-os-ltd/cmo-so-skills/cmo-competitor-research
GET https://markdownregistry.com/api/v1/blob/42f07988947c04a6289a64e8dec0becf6e0bf7bb2a1ae21c2f24099f8f8a1a45

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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