Apply and enforce brand voice across all content creation. Manages voice attributes, tone adaptation by channel, style rules, and terminology. Use when writing content, reviewing drafts, or defining brand voice for a new project. Loads voice config from CREATOR.md or creator-memory/voice.md.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Brand Voice
Write in a consistent voice — not just tone, but the specific fingerprint of how a creator communicates.
## Voice vs. Tone
**Voice** is fixed. It's the personality — what the brand always sounds like.
**Tone** is variable. It's the emotional inflection applied to the voice based on context.
A creator's voice stays consistent across channels. Tone adapts: more formal on LinkedIn, punchier on X, warmer in email.
## Voice Loading
Before writing, check for voice config in this order:
1. `CREATOR.md` — voice section (quick ref, covers 90% of cases)
2. `creator-memory/voice.md` — full documentation with examples
3. If neither exists: ask user to describe their voice, or offer to initialize
## The 5 Voice Components
A complete voice profile covers:
### 1. Voice Attributes (3-5 maximum)
Each attribute defined as:
- **We are**: what it means in practice
- **We are not**: the misinterpretation to avoid
- **Sounds like**: example sentence
- **Never sounds like**: anti-example
Example for "Cool Authority":
- **We are**: confident, precise, lets the work speak
- **We are not**: arrogant, dismissive, or name-dropping
…
The line at the top of this page pins the label git:20260525.468c26e, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_uzp377x3qm3g7umy
GET https://markdownregistry.com/api/v1/resolve?ref=frankxai/claude-skills-library/brand-voice
GET https://markdownregistry.com/api/v1/blob/cf08bbcd3544bc3968220b0a64b688a13f7196265d5a09de9d142eaa015b7874
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