brand-voice SKILL.md skillA

brand-voice from ericrisco/rsc-harness is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add ericrisco/rsc-harness/brand-voice@git:20261011.c7821cd

Pins git:20261011.c7821cd in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
ericrisco/rsc-harness
Path
skills/brand-voice/SKILL.md
Versions recorded
4
Latest version
git:20261011.c7821cd, committed Oct 11, 2026
First version recorded
Jun 2, 2026
Size
12,721 bytes
Repository stars
236
License
MIT

Use when defining how a brand SOUNDS as a reusable system: adjectives turned into linguistic rules, four tone dimensions as ratios, a use/avoid word bank, an AI voice-DNA block — so content stops sounding like five different writers. NOT the finished copy written against it (that is `landing-copy` / `marketing`), NOT the brand's look (`brand-identity`).

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Brand Voice — How the Brand Sounds

You own the **reusable voice-and-tone system**: 3–5 personality traits → concrete linguistic rules → a position on the four tone dimensions → a use/avoid word bank → a tone-by-context matrix → a paste-into-the-prompt voice-DNA block. The output is a persisted document, never a finished piece of copy.

The line: **brand-voice owns the reusable definition of how the brand sounds.** The moment you write one finished piece against it, that is a copywriting skill — page hero/value prop/CTA is `landing-copy`; launch emails and channel posts are [`../marketing/SKILL.md`](../marketing/SKILL.md); blog and article systems are `content-engine`, `article-writing`, `newsletter`, `social-publisher`; an investor narrative is [`../pitch-deck/SKILL.md`](../pitch-deck/SKILL.md); a live customer ticket is `customer-support` (it consumes this guide, it does not author it). The way the brand *looks* — logo, color, type, design tokens — is `brand-identity`, and layout/motion is [`../design/SKILL.md`](../design/SKILL.md).

## Voice vs. tone (the load-bearing distinction)
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add ericrisco/rsc-harness/brand-voice@sha256:87177e8060ffbe95

The line at the top of this page pins the label git:20261011.c7821cd, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_uts474t6kvgv3kor.svg)](https://markdownregistry.com/a/art_uts474t6kvgv3kor)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 4 versions of this file, between Jun 2, 2026 and Oct 11, 2026, about one every 44 days.

versioncommittedcommitsizeaudit
git:20261011.c7821cd latest2026-10-11 c7821cd 12,721 BA view · diff
git:20260729.3ecb8452026-07-29 3ecb845 12,129 BA view · diff
git:20260628.e37ed232026-06-28 e37ed23 13,914 BA view · diff
git:20260602.ff52dba2026-06-02 ff52dba 13,672 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (12721 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

ericrisco/rsc-harness · 236 stars · license MIT · pushed 2026-10-21 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_uts474t6kvgv3kor
GET https://markdownregistry.com/api/v1/resolve?ref=ericrisco/rsc-harness/brand-voice
GET https://markdownregistry.com/api/v1/blob/87177e8060ffbe9571aa59cbc1ca2835048393a5a38ac18953e9cfadeb4a50c0

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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