brand-voice SKILL.md skillA

brand-voice from rampstackco/claude-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add rampstackco/claude-skills/brand-voice@git:20260810.1d637e9

Pins git:20260810.1d637e9 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
rampstackco/claude-skills
Path
skills/brand-voice/SKILL.md
Versions recorded
5
Latest version
git:20260810.1d637e9, committed Aug 10, 2026
First version recorded
Apr 28, 2026
Size
8,904 bytes
Repository stars
1,013
License
MIT

Develop or document a complete brand voice and tone system covering voice attributes, tone shifts by context, vocabulary preferences, grammar rules, and copy examples. Use this skill whenever the user wants to define how a brand sounds, write a voice and tone document, audit existing copy for voice consistency, train a team or AI assistant on brand voice, or refine the personality of brand writing. Triggers on brand voice, voice and tone, tone of voice, writing voice, brand personality, copy…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Brand Voice

Define how a brand sounds in writing. Document it in a way that anyone (writer, designer, founder, AI assistant) can apply it consistently.

This skill produces a standalone voice document that can either live in the brand style guide or feed into it.

---

## When to use

- Defining brand voice for the first time
- Auditing existing copy for voice consistency
- Training a team, freelancer, or AI assistant on the brand voice
- Refining a voice that exists but is inconsistent across applications
- Adapting voice when a brand evolves (new audience, new positioning)

## When NOT to use

- Writing specific copy (use `content-and-copy`)
- Brand visual identity work (use `brand-identity`)
- Documenting a complete brand system (use `brand-style-guide`, which incorporates voice)
- Initial brand exploration (use `brand-ideation`)

---

## Required inputs

- The brand and its positioning
- The audience and what they need to hear
- 5 to 10 examples of existing brand writing (if any)
- 3 to 5 reference brands whose voice resonates with where this brand should go
- Any voice attributes already specified in the brief

---

## The framework: 4 layers
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add rampstackco/claude-skills/brand-voice@sha256:7b88607af04d6847

The line at the top of this page pins the label git:20260810.1d637e9, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_blmcwgtboyqcn7ot.svg)](https://markdownregistry.com/a/art_blmcwgtboyqcn7ot)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 5 versions of this file, between Apr 28, 2026 and Aug 10, 2026, about one every 26 days.

versioncommittedcommitsizeaudit
git:20260810.1d637e9 latest2026-08-10 1d637e9 8,904 BA view · diff
git:20260810.cd90ddd2026-08-10 cd90ddd 8,158 BA view · diff
git:20260507.ac2b0782026-05-07 ac2b078 7,965 BA view · diff
git:20260505.c80b8962026-05-05 c80b896 7,849 BA view · diff
git:20260428.f066ffe2026-04-28 f066ffe 7,731 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (8904 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

rampstackco/claude-skills · 1,013 stars · license MIT · pushed 2026-10-27 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_blmcwgtboyqcn7ot
GET https://markdownregistry.com/api/v1/resolve?ref=rampstackco/claude-skills/brand-voice
GET https://markdownregistry.com/api/v1/blob/7b88607af04d6847639083f498a1b8040372e364da3bfdfeb5715b20109b1009

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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