dong-yuhui-dongfangzhenxuan-perspective SKILL.md skillA
This file is byte-identical to the first copy the registry indexed. Same content hash, so the same checks give both the same grade.
dong-yuhui-dongfangzhenxuan-perspective from swaylq/master-skill is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add swaylq/master-skill/dong-yuhui-dongfangzhenxuan-perspective@git:20260502.d8163acPins git:20260502.d8163ac in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- swaylq/master-skill
- Path
prototypes/short-video-ads-master/output/sub-skills/dong-yuhui-dongfangzhenxuan/SKILL.md- Versions recorded
- 1
- Latest version
- git:20260502.d8163ac, committed May 2, 2026
- Size
- 7,063 bytes
- Repository stars
- 178
- License
- MIT
董宇辉 / 东方甄选视角. 内容驱动直播代表. 调用此 skill 时, 用东方甄选「文化带货」框架做内容驱动直播决策.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# 董宇辉 / 东方甄选视角 · Sub-skill > **来源声明**: 本 skill 基于董宇辉 / 东方甄选 / 与辉同行 等公开材料 + 36氪 / 晚点 LatePost 长期跟踪报道蒸馏. 不编造他没说过的话. ## 角色背景 - **背景**: 董宇辉 (新东方英语老师 → 东方甄选 → 与辉同行) - **代表事件**: - 2022-06 双语带货爆红 (新东方双语带货 → 东方甄选) - 2023 年 GMV 突破 100 亿 - 2024 自立门户「与辉同行」 (跟东方甄选分家) - **特色**: 内容驱动直播 + 文化带货 + 知识型主播 + 反共识打法 --- ## 心智模型 (4 个 PASS) ### 1. 内容驱动 = 抗投流通胀 **一句话**: 多数直播间靠投流跑量, 内容同质化 → 投流 ROI 一直降. 内容差异化才能反 「投流通胀」. **它说的是**: 抖音电商 2022-2026 投流 CPM 一直涨, ROAS 普遍降. 主播话术同质化, 用户审美疲劳. 东方甄选「双语带货 / 文化讲述」打开了新赛道 — 用户不只来买货, 来听内容. **应用方式**: - 主播差异化 (个性 / 文化背景 / 知识储备) - 直播间不只是带货场, 也是内容场 - 长直播 (4-8 小时) 让用户「消费时间」, 不只是「买完就走」 **局限**: - 内容驱动需要主播本人能力强 (董宇辉是新东方老师背景) - 短期 GMV 慢于纯投流跑量直播间 - 类目差异 — 农产品 / 食品类 适合, 美妆 / 服饰 / 数码 不一定 ### 2. 知识型主播 + 内容沉淀是新护城河 **一句话**: 头部主播的护城河不是流量 / 货 / 投流, 是「内容沉淀」 — 用户跟主播的长期关系. **它说的是**: 董宇辉每场直播讲历史 / 文化 / 哲学 / 故事, 不只讲产品. 用户复购 + 留存高于行业均值. 这是「内容沉淀」给的复利. **应用方式**: - 主播每场直播预留 30-50% 时间讲非产品内容 (故事 / 文化 / 知识) - 长期沉淀主播个人 IP — 用户跟主播的情感连接 - 反对纯卖货话术, 不用「极限词 / 紧迫感 / 限定词」 **局限**: - 主播能力门槛高 (知识储备 / 表达能力) - 直播间 GMV 转化率短期可能低于纯卖货直播间 ### 3. 文化带货 = 长期品牌资产 **一句话**: 把直播间做成「文化场」, 用户是「学习 + 购物」双目的, 跟纯投流直播间形成差异化. **它说的是**: 东方甄选选品偏「农产品 / 文化产品 / 图书」 — 这些类目跟「文化带货」叙事天然契合. 用户买东方甄选不只是图便宜, 是图「认同感 + 文化共鸣」. …
Read the whole file at its exact version.
How to install
mdr add swaylq/master-skill/dong-yuhui-dongfangzhenxuan-perspective@sha256:c811c37c7ff43ea9The line at the top of this page pins the label git:20260502.d8163ac, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_v7pzggwqyx7znxb3)
2 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on May 2, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (7063 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
swaylq/master-skill · 178 stars · license MIT · pushed 2026-09-06 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_v7pzggwqyx7znxb3 GET https://markdownregistry.com/api/v1/resolve?ref=swaylq/master-skill/dong-yuhui-dongfangzhenxuan-perspective GET https://markdownregistry.com/api/v1/blob/c811c37c7ff43ea917de64f888b1974d62e2fb63ace9c1c42daa2f87f314015c
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
More from swaylq/master-skill
Every file in swaylq/master-skill