cmo-ads-strategy SKILL.md skillA
cmo-ads-strategy from ai-marketing-os-ltd/cmo-so-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add ai-marketing-os-ltd/cmo-so-skills/cmo-ads-strategy@v0.15.0Pins v0.15.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- ai-marketing-os-ltd/cmo-so-skills
- Path
plugins/cmo-so-paid-ads/skills/cmo-ads-strategy/SKILL.md- Versions recorded
- 5
- Latest version
- v0.15.0, committed Oct 25, 2026
- First version recorded
- Oct 19, 2026
- Size
- 11,699 bytes
- Repository stars
- 4
- License
- MIT
Plan paid media: objectives, unit economics, channel choice, campaign architecture, audiences and the test plan. Use when the user says things like "should I run ads?"; "build me a paid media plan"; "which ad platform should we start with?"; "how much can we afford to pay per lead?"; "plan our Google and Meta campaigns for next quarter"; "we want to start LinkedIn ads for B2B".
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Paid ads strategy Turn "we should run ads" into a plan that can be judged: what paid media is for, what a customer is worth, which channels earn a place, how campaigns are structured, and which tests run first. The plan is advisory. Nothing changes in an ad account until a launch or optimization step is approved separately. ## When to use - "Should we run ads?", "which platform first?", "media plan", "PPC strategy", "paid social plan", "channel plan for next quarter". - Before the first campaign, before a big budget increase, or when a business adds a new channel. - When paid spend exists but nobody can say what it is supposed to achieve. - Not for: auditing a live account (`cmo-ads-audit`), the detailed budget split, bid strategy and forecast (`cmo-ads-budget`), building and launching campaigns (`cmo-ads-launch`) or writing the ads (`cmo-ad-creative`). ## Before you start - Ask one question at a time, only for what changes the plan: what is sold and at what price; gross margin; the conversion that counts and its value; monthly ceiling; geography; regulated category (health, finance, housing, employment, alcohol, politics); whether tracking already works. …
Read the whole file at its exact version.
How to install
mdr add ai-marketing-os-ltd/cmo-so-skills/cmo-ads-strategy@sha256:d7b6e1ee4b1ef1d3The line at the top of this page pins the label v0.15.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_vfp73d7ucgjk26oc)
1 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 5 versions of this file, between Oct 19, 2026 and Oct 25, 2026, about one every 2 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v0.15.0 latest | 2026-10-25 | e59889b | 11,699 B | A | view · diff |
| v0.14.0 | 2026-10-25 | 3938fc5 | 11,699 B | A | view · diff |
| v0.13.0 | 2026-10-22 | af514f0 | 11,699 B | A | view · diff |
| v0.11.7 | 2026-10-19 | f73e99e | 11,699 B | A | view · diff |
| v0.11.6 | 2026-10-19 | 4d1b95e | 11,699 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (11699 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
ai-marketing-os-ltd/cmo-so-skills · 4 stars · license MIT · pushed 2026-11-06 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_vfp73d7ucgjk26oc GET https://markdownregistry.com/api/v1/resolve?ref=ai-marketing-os-ltd/cmo-so-skills/cmo-ads-strategy GET https://markdownregistry.com/api/v1/blob/d7b6e1ee4b1ef1d3aae131ba4a3529945ca45b6362ad3ea5dbff730a905715b9
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.