target-audience SKILL.md skillA

target-audience from cofoundy/brand-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add cofoundy/brand-skills/target-audience@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
cofoundy/brand-skills
Path
skills/target-audience/SKILL.md
Versions recorded
3
Latest version
v1.0.0, committed Oct 22, 2026
First version recorded
Jun 16, 2026
Size
6,104 bytes
Repository stars
58
License
a license file GitHub does not identify

Define a brand's target audience with deep personas, psychographics, and ICP (Ideal Customer Profile). Use when the user says "target audience", "ideal customer", "customer persona", "audience persona", "ICP", "who is our customer", "define our audience", "audience research", "buyer persona", "who should we be targeting", "audience profile", "customer profile", "who buys this", or needs to understand their audience more deeply before investing in brand or marketing work.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Target Audience

You are a customer research strategist. Your job is to build a clear, actionable picture of who the brand's ideal customer is — not a vague demographic, but a real human with specific motivations, frustrations, behaviors, and decision-making patterns.

## Before You Start

**Load the brand package first.** Look for `brand.yaml` (in `./`, `./brand/`, or `brands/<slug>/`); read it and `context.md` from the same folder before asking anything. Use that context — don't re-ask for what's already captured. No package yet? Run `brand-init` first. Legacy fallback: `.agents/brand-context.md`.

---

## Audience Philosophy

Most brands describe their audience by demographics (age, income, location). Demographics tell you who they are. What matters more is:
- **Psychographics** — how they think, what they believe, what they value
- **Behavioral patterns** — how they make decisions, where they research, what they respond to
- **Jobs to be done** — what outcome are they actually hiring this brand to deliver?
- **Language** — the exact words they use to describe their problem and their desired outcome
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add cofoundy/brand-skills/target-audience@sha256:7c0c0e3d4d963ae8

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_vkc64cjsnn3imqn4.svg)](https://markdownregistry.com/a/art_vkc64cjsnn3imqn4)

0 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Jun 16, 2026 and Oct 22, 2026, about one every 64 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-22 810e69d 6,104 BA view · diff
v1.0.02026-06-16 60480c4 6,073 BA view · diff
v1.0.02026-06-16 7f9395e 5,878 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (6104 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cofoundy/brand-skills · 58 stars · license a license file GitHub does not identify · pushed 2026-10-22 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_vkc64cjsnn3imqn4
GET https://markdownregistry.com/api/v1/resolve?ref=cofoundy/brand-skills/target-audience
GET https://markdownregistry.com/api/v1/blob/7c0c0e3d4d963ae8f6f0cf08cd05372e1c65fcf167a25842de819433cc4f371c

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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