goals-and-kpis SKILL.md skillA
goals-and-kpis from social-media-skills/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add social-media-skills/skills/goals-and-kpis@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- social-media-skills/skills
- Path
skills/goals-and-kpis/SKILL.md- Versions recorded
- 3
- Latest version
- v1.0.0, committed Oct 14, 2026
- First version recorded
- Jul 8, 2026
- Size
- 5,604 bytes
- Repository stars
- 251
- License
- MIT
Set social media goals and KPIs — measurable targets and north-star metrics that aren't vanity numbers. Use when someone wants to "set social media goals," "define our KPIs," "what should we be aiming for," "what's our north-star metric," "OKRs for social," or to turn vague ambitions ("grow our following," "go viral") into measurable targets. Builds a cascade: business goal -> SMART objective -> North Star KPI (one per channel by its win condition) -> supporting metrics, with benchmark-set…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# goals-and-kpis The **target-setting layer** — turn business outcomes into a measurable cascade with one **North Star per channel**, benchmark-set targets, and action thresholds. This skill **sets** the win conditions; **analytics-and-reporting measures** against them. ## The POV: goals, not wishes "Grow our following," "go viral," "do better on Instagram" are **wishes** — unmeasurable, unowned, and disconnected from the business. Build a **cascade** instead: **business goal → SMART objective → KPI → supporting metrics**, with **one North Star per channel** tied to its real job, a **target from your own benchmark** (achievable yet ambitious), a **3–5 cap** for focus, and **thresholds that trigger action**. A KPI must be **controllable, non-vanity, and mapped to an outcome** — and a well-set one (a follower target paired with an engagement floor) **prevents gaming.** ## Read these first 1. **brand-profile** — positioning/audience. 2. **social-strategy** — the **business outcomes** every goal must ladder up to. ## The framework: NORTH (Depth: `references/the-north-framework.md`.) …
Read the whole file at its exact version.
How to install
mdr add social-media-skills/skills/goals-and-kpis@sha256:7e39e34d01f39105The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_vuw3cac6iler52i2)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 3 versions of this file, between Jul 8, 2026 and Oct 14, 2026, about one every 49 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-10-14 | e2c549d | 5,604 B | A | view · diff |
| v1.0.0 | 2026-07-16 | 2e54555 | 5,553 B | A | view · diff |
| v1.0.0 | 2026-07-08 | 28a59a8 | 5,484 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (5604 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
social-media-skills/skills · 251 stars · license MIT · pushed 2026-10-15 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_vuw3cac6iler52i2 GET https://markdownregistry.com/api/v1/resolve?ref=social-media-skills/skills/goals-and-kpis GET https://markdownregistry.com/api/v1/blob/7e39e34d01f39105bd3bc10e70b25ce7c85a1dc49792b0068ea4638c185fab73
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.