black-friday-daily-ad-spend-decisions SKILL.md skillA

black-friday-daily-ad-spend-decisions from coupler-io/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add coupler-io/skills/black-friday-daily-ad-spend-decisions@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
coupler-io/skills
Path
marketing-and-ads/black-friday/black-friday-daily-ad-spend-decisions/SKILL.md
Versions recorded
4
Latest version
v1.0.0, committed Oct 28, 2026
First version recorded
Oct 28, 2026
Size
14,492 bytes
Repository stars
40
License
MIT

Use for "which campaigns should we scale today on Black Friday", "what should we cut during the sale", "are we on track to spend the Black Friday ad budget", "why did our CPA jump on Cyber Monday", or a daily check inside a BFCM or Prime Day sale. Use when the decision is today's scale, cut or hold, with the wait stated for conversions still arriving. Google Ads, Facebook Ads and TikTok Ads, with Shopify where connected.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Black Friday Daily Ad Spend Decisions

Shows which campaigns to scale, cut or leave alone each day of your Black Friday sale, without acting on numbers still arriving. Black Friday Daily Ad Spend Decisions is a Coupler.io AI agent skill that works with live data from Google Ads, Facebook Ads (Meta Ads), TikTok Ads, and Shopify.

**Gives you the scale list and the cut list for today, without acting on numbers that haven't
finished arriving.**

The trap on a sale day is acting on yesterday as if it were finished. Conversions keep landing for
days after the click, at a different speed on each platform, so yesterday's CPA on Meta is too high
and will fall. Cut on it and you cut a campaign that was working. This skill marks every campaign
decidable or not yet, and only the decidable ones get a call.

**What you get back**

- **Pacing per platform** — spend to date against the window budget, and the daily spend needed from
  here to land on it.
- **Campaigns that ran out of budget before the day ended** — invisible in daily totals until the
  hours are gone.
- **Scale, cut or hold for each campaign**, with a ceiling on each scale and the wait in days on each
  hold.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add coupler-io/skills/black-friday-daily-ad-spend-decisions@sha256:58ab347fde2c5c63

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_wqu5veqmbeehaxcp.svg)](https://markdownregistry.com/a/art_wqu5veqmbeehaxcp)

1 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 4 versions of this file, all committed on Oct 28, 2026.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-28 74fb62c 14,492 BA view · diff
v1.0.02026-10-28 722eb28 13,903 BA view · diff
v1.0.02026-10-28 97253ac 12,919 BA view · diff
v1.0.02026-10-28 49dc712 12,490 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (14492 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

coupler-io/skills · 40 stars · license MIT · pushed 2026-10-30 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_wqu5veqmbeehaxcp
GET https://markdownregistry.com/api/v1/resolve?ref=coupler-io/skills/black-friday-daily-ad-spend-decisions
GET https://markdownregistry.com/api/v1/blob/58ab347fde2c5c63aec1095e33a0387467a0062da46d794b11b3408e5bcf61e4

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

More from coupler-io/skills

platform-rules SKILL.md skill
coupler-io/skills · .agents/skills/platform-rules/SKILL.md · Use this skill to keep the platform rules that Coupler.io skills state as fact current: budget flexibility…
v1.0.0 · audit A · 40 stars
skill-review SKILL.md skill
coupler-io/skills · .agents/skills/skill-review/SKILL.md · Use this skill when reviewing a Coupler.io skill before merge, auditing an existing one, or checking a pack of skills…
v1.2.0 · audit A · 40 stars
create-dataflow SKILL.md skill
coupler-io/skills · capability/create-dataflow/SKILL.md · Use this skill when the user wants to create a new dataflow, set up a new data import, connect a new data source to a…
git:20261021.e36545f · audit A · 40 stars
generate-data-set-context SKILL.md skill
coupler-io/skills · capability/generate-data-set-context/SKILL.md · Use this skill when the user wants to explore a dataset's context, or write or update documentation for the data it…
git:20261021.e36545f · audit A · 40 stars
get-started SKILL.md skill
coupler-io/skills · capability/get-started/SKILL.md · Use this skill when the user's Coupler.io workspace is NEW or EMPTY — no datasets, no credentials — and they want their…
v0.2.0 · audit A · 40 stars
google-ads-custom-gaql SKILL.md skill
coupler-io/skills · capability/google-ads-custom-gaql/SKILL.md · Use this skill when the user needs Google Ads data that no packaged report type carries, or asks for a Custom GAQL…
git:20261021.e36545f · audit A · 40 stars
refine-prompt SKILL.md skill
coupler-io/skills · capability/refine-prompt/SKILL.md · Use this skill when the user's request is vague, incomplete, or poorly structured and needs to be sharpened into a…
git:20261021.e36545f · audit A · 40 stars
report-generation SKILL.md skill
coupler-io/skills · capability/report-generation/SKILL.md · Use this skill to produce a structured business report from analysis output and validate it before delivery — turning…
git:20261021.e36545f · audit A · 40 stars
cin7-reorder-point-and-stock-cover SKILL.md skill
coupler-io/skills · ecommerce/cin7/cin7-reorder-point-and-stock-cover/SKILL.md · Use for "when should we reorder in Cin7", "what's our reorder point for each SKU", "how many weeks of stock do we have…
v1.0.0 · audit A · 40 stars
ecom-analytics SKILL.md skill
coupler-io/skills · ecommerce/ecom-analytics/SKILL.md · Use this skill when the user wants to analyze e-commerce performance, review funnel conversion, investigate AOV or…
git:20261021.e36545f · audit A · 40 stars
gorgias-support-tickets-per-order SKILL.md skill
coupler-io/skills · ecommerce/gorgias/gorgias-support-tickets-per-order/SKILL.md · Use for "how many support tickets per order do we get", "why is our Gorgias volume up", "what are customers contacting…
v1.0.0 · audit B · 40 stars
klaviyo-email-deliverability-check SKILL.md skill
coupler-io/skills · ecommerce/klaviyo/klaviyo-email-deliverability-check/SKILL.md · Use for "is our Klaviyo sending healthy", "are our emails going to spam", "why is our Klaviyo bounce rate up", "which…
v1.0.0 · audit A · 40 stars

Every file in coupler-io/skills

Browse by kind, by grade A, or by owner.