black-friday-ads-and-sales-report SKILL.md skillA

black-friday-ads-and-sales-report from coupler-io/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add coupler-io/skills/black-friday-ads-and-sales-report@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
coupler-io/skills
Path
marketing-and-ads/black-friday/black-friday-ads-and-sales-report/SKILL.md
Versions recorded
3
Latest version
v1.0.0, committed Oct 28, 2026
First version recorded
Oct 28, 2026
Size
12,639 bytes
Repository stars
40
License
MIT

Use for "how did our Black Friday go", "Black Friday sales report", "BFCM post-mortem", "did our Black Friday ads make money after returns", "compare this Black Friday to last year", or "what do we change for next year's sale" — even when the user never says "post-mortem". Use after a Black Friday, Cyber Monday, Prime Day or store sale, when the decision is what to keep and change next time. Google Ads, Facebook Ads, TikTok Ads and Shopify.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Black Friday Ads and Sales Report

Writes your Black Friday wrap-up: spend against budget, what you kept after returns, and what to change next year. Black Friday Ads and Sales Report is a Coupler.io AI agent skill that works with live data from Google Ads, Facebook Ads (Meta Ads), TikTok Ads, and Shopify.

**Scores the sale on what you actually kept, not what the platforms claimed on Cyber Monday.**

Revenue reported on 1 December is not revenue you keep. Returns run higher after a sale, the
platforms claim the same orders twice, and some of the weekend's orders would have come anyway, a
week later. A wrap-up that reports peak ROAS as the result is wrong in the same direction every year.

**What you get back**

- **Four periods side by side** — baseline, build-up, sale window, tail — so the sale is judged
  against a normal month, not against the days just before it.
- **Last year, date-shifted** — sale day to sale day, with the days that diverged named.
- **Incremental orders and incremental CPA**, with the post-sale dip netted out.
- **Contribution after ads**, net of returns, discounts and cost of goods — and a provisional flag until
  the returns window closes.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add coupler-io/skills/black-friday-ads-and-sales-report@sha256:d570ac490551a498

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_xueylinlpftfv3ox.svg)](https://markdownregistry.com/a/art_xueylinlpftfv3ox)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, all committed on Oct 28, 2026.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-28 97253ac 12,639 BA view · diff
v1.0.02026-10-28 7c825f7 12,279 BA view · diff
v1.0.02026-10-28 49dc712 12,274 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (12639 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

coupler-io/skills · 40 stars · license MIT · pushed 2026-10-30 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_xueylinlpftfv3ox
GET https://markdownregistry.com/api/v1/resolve?ref=coupler-io/skills/black-friday-ads-and-sales-report
GET https://markdownregistry.com/api/v1/blob/d570ac490551a4983ba51bfcebc1c80cf6acffeddbf81946e8c7d8f2b1882c23

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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