hook-writer SKILL.md skillA

hook-writer from social-media-skills/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add social-media-skills/skills/hook-writer@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
social-media-skills/skills
Path
skills/hook-writer/SKILL.md
Versions recorded
2
Latest version
v1.0.0, committed Jul 16, 2026
First version recorded
Jul 8, 2026
Size
7,001 bytes
Repository stars
251
License
MIT

Use to write the hook — the opening that earns attention — for any social content: a caption's first line, a video's first three seconds, a carousel cover slide, a thread opener, a YouTube title, or an email subject. Run when the user says "write a hook," "hook for this," "opening line," "first three seconds," "cover slide," "make this scroll-stopping," or when good content keeps getting ignored. Reads brand-profile and voice first so hooks sound like the brand, not viral-bait templates. Hooks…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Hook Writer

The hook is the highest-leverage line in any piece of content. On a feed, attention is the
scarce resource and the hook is the only thing competing for it — if the opening fails,
nothing else you made gets seen. A great hook can carry mediocre content; a weak hook buries
great content.

Two ideas run through everything here:

1. **A hook works by opening a gap.** Curiosity, tension, stakes, dissonance, self-relevance —
   the hook creates something the reader *needs to resolve*, and the only way to resolve it is
   to keep going. Hooks are about the **mechanism**, not the template. "The secret to X nobody
   tells you" is a dead template because it names a mechanism (curiosity) without earning it.
2. **A hook is a promise, and the content must pay it off.** A hook that overpromises wins the
   tap and loses the trust — and platforms punish the bounce that follows. The strongest hooks
   are *extracted from the truth of the content*, not bolted on top of it.

## Step 0 — Read the foundation first

Load `brand-profile.md` and `voice.md`. A hook in the wrong voice still fails; the fingerprint
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add social-media-skills/skills/hook-writer@sha256:401cd3f1c3f3d369

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_ydttbuzvyfu7amdv.svg)](https://markdownregistry.com/a/art_ydttbuzvyfu7amdv)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Jul 8, 2026 and Jul 16, 2026, about one every 8 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-07-16 2e54555 7,001 BA view · diff
v1.0.02026-07-08 28a59a8 6,729 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (7001 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

social-media-skills/skills · 251 stars · license MIT · pushed 2026-10-15 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_ydttbuzvyfu7amdv
GET https://markdownregistry.com/api/v1/resolve?ref=social-media-skills/skills/hook-writer
GET https://markdownregistry.com/api/v1/blob/401cd3f1c3f3d36940897d1ee1b0bdc33b85beb6371be23b6a61089fe3d01c12

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in social-media-skills/skills

Other files named hook-writer

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