Home / coupler-io / skills · marketing-and-ads/google-ads/google-ads-budget-pacing/SKILL.md · GitHub

google-ads-budget-pacing skillA

google-ads-budget-pacing is agent-read markdown (skill) from coupler-io/skills: Use for "am I on track with my Google Ads budget", "will I overspend this month", "how much should I spend a day", "which campaigns are capped by budget", "we underspent and I don't know why", "where should I move budget", or a mid-month spend check — even when the user never says "pacing". Also use when someone needs to know whether adding budget to a campaign would do anything at all. Google Ads only..

Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.

What the file says

# Google Ads Budget Pacing

**Tells you whether you'll land on budget, and what to move to make sure you do.**

Google Ads has no monthly budget for standard campaigns — the number a client actually cares about
lives in a retainer or media plan, outside the platform. So the account can't tell you whether you're
on track, and the spend report can't tell you why. The trap underneath it: a campaign underspending
because nobody wants the product and one underspending because its budget is throttling real demand
look identical in a spend report and need opposite actions. Recommending more money for the first is
the classic pacing mistake.

**What you get back**

- **Where you are** — spend to date against where flat pacing would have put you, anchored to the
  last complete day.
- **Where you're heading** — two projections, linear and trailing, with the one to trust named. When
  they disagree, that's a finding: something changed mid-period, and you get the date.
- **The daily spend required to land on budget**, and how big a change that is from the current rate.
- **Over- and under-pacing per campaign**, sorted by the size of the gap in money.
…

Read the whole file at its exact version.

How to install

Latest version
mdr add coupler-io/skills/google-ads-budget-pacing@v2.0.0
Exact content
mdr add coupler-io/skills/google-ads-budget-pacing@sha256:a77a8654b88b0152

Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_ygzaqv7urktyauoa.svg)](https://markdownregistry.com/a/art_ygzaqv7urktyauoa)

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Versions

versioncommittedcommitsizeaudit
v2.0.0 latest2026-09-05 3505ea8 13,958 BA view · diff
v2.0.02026-09-02 87a59c6 13,681 BA view

Audit of the latest version

A  17 of 17 checks passed. Deterministic, no model, same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (13958 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

coupler-io/skills · 34 stars · license none · pushed 2026-09-23 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_ygzaqv7urktyauoa
GET https://markdownregistry.com/api/v1/resolve?ref=coupler-io/skills/google-ads-budget-pacing
GET https://markdownregistry.com/api/v1/blob/a77a8654b88b015254de635d4bbe787230b92ca0c8d46d5af190bebca354c4e9

Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

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