Use when the user wants to create, name, define, audit or rebrand a brand — naming, strategy, identity, voice, positioning, messaging, story, audience, competitors, brand book, or a branded Claude Code spinner.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Brand
The single entry point to Brand Skills. The other 16 skills are hidden from the agent's skill list
(`disable-model-invocation: true`) so they cost no context until needed; this skill routes to them.
## How to run a brand skill
Read `../<skill>/SKILL.md` (a sibling of this skill's directory) and follow it as if it had been
invoked. In that file, `${CLAUDE_SKILL_DIR}` means its own directory. When a skill hands off to
another by name ("run `brand-context`"), load that one the same way — never through the Skill tool.
The user can still call any of them directly as `/<skill>`.
Start every brand with `brand-init` (no `brand.yaml` yet), then `brand-context`. Everything else reads
that package.
## Routing
| Need | Skill |
|------|-------|
| New brand, no `brand.yaml` yet | `brand-init` |
| Capture or update brand DNA | `brand-context` |
| Name a product, brand, app or bot | `naming` |
| Full strategy report (heart, archetype, values) | `brand-strategy` |
| Standalone vs sub-brand vs house of brands | `brand-architecture` |
| Competitive map and positioning statement | `brand-positioning` |
| ICP, personas, audience language | `target-audience` |
…
The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (2126 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag
Source
GitHub
cofoundy/brand-skills · 58 stars · license a license file GitHub does not identify · pushed 2026-10-22 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_ynjuoi44crnpeovx
GET https://markdownregistry.com/api/v1/resolve?ref=cofoundy/brand-skills/brand
GET https://markdownregistry.com/api/v1/blob/0f4c43bd62d10c4270ef1f31db9842d8f5aed9970bc37e05eca2e6f5deec535b
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
cofoundy/brand-skills · skills/brand-architecture/SKILL.md · Define how multiple brands, sub-brands, and product lines relate to each other under one organization. Use when the…
cofoundy/brand-skills · skills/brand-audit/SKILL.md · Assess the health and consistency of an existing brand — identity, messaging, voice, positioning, and market…
cofoundy/brand-skills · skills/brand-identity/SKILL.md · Create a visual identity brief for a brand — logo direction, color palette, typography, imagery style, and design…
cofoundy/brand-skills · skills/brand-init/SKILL.md · Initialize a structured, versioned brand package (and optionally register it in a brand portfolio). Use when the user…
cofoundy/brand-skills · skills/brand-messaging/SKILL.md · Build a brand's messaging hierarchy — taglines, value propositions, key messages, and proof points for each audience…
cofoundy/brand-skills · skills/brand-mod/SKILL.md · Put a brand inside Claude Code — a branded spinner for the terminal and the desktop app (brand colors, the brand's own…
cofoundy/brand-skills · skills/brand-positioning/SKILL.md · Define and sharpen a brand's market positioning — where it sits relative to competitors, what it owns, and how it…
cofoundy/brand-skills · skills/brand-story/SKILL.md · Craft a brand's origin story, founder narrative, and "why we exist" statement. Use when the user says "brand story"…
cofoundy/brand-skills · skills/brand-strategy/SKILL.md · Full brand strategy workflow for agencies and brand consultants. Acts as a senior brand strategist — collects client…
cofoundy/brand-skills · skills/brand-voice/SKILL.md · Define a brand's verbal identity — tone, voice, writing style, vocabulary, and messaging rules. Use when the user says…
smk-labs/claude-plugins · readable/skills/brand/SKILL.md · Give this project its own readable brand, so every chat card and report renders in its palette, logo and font. Detects…
v-songbird/foundry · .agents/skills/brand/SKILL.md · Creates or revises the flat-ink artwork of Foundry and its plugins from the kit in brand/ (icons, README banners…
