google-ads-conversion-tracking-audit SKILL.md skillA

google-ads-conversion-tracking-audit from coupler-io/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add coupler-io/skills/google-ads-conversion-tracking-audit@v2.0.0

Pins v2.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
coupler-io/skills
Path
marketing-and-ads/google-ads/google-ads-conversion-tracking-audit/SKILL.md
Versions recorded
6
Latest version
v2.0.0, committed Oct 21, 2026
First version recorded
Sep 2, 2026
Size
14,005 bytes
Repository stars
40
License
MIT

Use for "can I trust my Google Ads conversion numbers", "audit my conversion tracking", "why do Google Ads and Analytics disagree", "are my conversions double-counted", "my conversions dropped overnight", "how much of my spend has no tracking" — and whenever someone doubts their numbers, even without the word "audit". Run before trusting any cost or return conclusion about the account. Google Ads only.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Google Ads Conversion Tracking Audit

Checks whether you can trust your Google Ads conversion numbers before you move budget, including double counting and untracked spend. Google Ads Conversion Tracking Audit is a Coupler.io AI agent skill that works with live data from Google Ads.

**Tells you whether you can trust your Google Ads conversion numbers — before you move budget on
them.**

Every decision in the account rests on the conversion figure: what to scale, what to cut, what to
tell the client. It is also the least reliable number in paid media, and it fails quietly. A
micro-action flagged primary, a tag and a CRM import both firing on one event, a campaign with no
conversion action attached — each of those moves your reported cost per acquisition without anything
looking broken.

**What you get back**

- **A verdict** — *High confidence*, *Qualified*, or *Not usable* — with the criteria it was graded
  against, so a second run reaches the same word.
- **The money you can't account for.** Spend running with no conversion tracking, as a figure *and*
  as a share of the account.
- **What's being counted, and how many times.** Which actions carry real volume, which ones Smart
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add coupler-io/skills/google-ads-conversion-tracking-audit@sha256:cf9164c88223652d

The line at the top of this page pins the label v2.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_zo56hykih4ubrlpq.svg)](https://markdownregistry.com/a/art_zo56hykih4ubrlpq)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 6 versions of this file, between Sep 2, 2026 and Oct 21, 2026, about one every 10 days.

versioncommittedcommitsizeaudit
v2.0.0 latest2026-10-21 e36545f 14,005 BA view · diff
v2.0.02026-10-13 14888ed 13,758 BA view · diff
v2.0.02026-10-13 ee6a3a9 13,760 BA view · diff
v2.0.02026-10-12 3a5f5c7 13,725 BA view · diff
v2.0.02026-09-05 3505ea8 13,519 BA view · diff
v2.0.02026-09-02 87a59c6 13,112 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (14005 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

coupler-io/skills · 40 stars · license MIT · pushed 2026-10-30 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_zo56hykih4ubrlpq
GET https://markdownregistry.com/api/v1/resolve?ref=coupler-io/skills/google-ads-conversion-tracking-audit
GET https://markdownregistry.com/api/v1/blob/cf9164c88223652d67c81241a6dd20fd4225b34945a71effb74aadc52861c824

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

More from coupler-io/skills

platform-rules SKILL.md skill
coupler-io/skills · .agents/skills/platform-rules/SKILL.md · Use this skill to keep the platform rules that Coupler.io skills state as fact current: budget flexibility…
v1.0.0 · audit A · 40 stars
skill-review SKILL.md skill
coupler-io/skills · .agents/skills/skill-review/SKILL.md · Use this skill when reviewing a Coupler.io skill before merge, auditing an existing one, or checking a pack of skills…
v1.2.0 · audit A · 40 stars
create-dataflow SKILL.md skill
coupler-io/skills · capability/create-dataflow/SKILL.md · Use this skill when the user wants to create a new dataflow, set up a new data import, connect a new data source to a…
git:20261021.e36545f · audit A · 40 stars
generate-data-set-context SKILL.md skill
coupler-io/skills · capability/generate-data-set-context/SKILL.md · Use this skill when the user wants to explore a dataset's context, or write or update documentation for the data it…
git:20261021.e36545f · audit A · 40 stars
get-started SKILL.md skill
coupler-io/skills · capability/get-started/SKILL.md · Use this skill when the user's Coupler.io workspace is NEW or EMPTY — no datasets, no credentials — and they want their…
v0.2.0 · audit A · 40 stars
google-ads-custom-gaql SKILL.md skill
coupler-io/skills · capability/google-ads-custom-gaql/SKILL.md · Use this skill when the user needs Google Ads data that no packaged report type carries, or asks for a Custom GAQL…
git:20261021.e36545f · audit A · 40 stars
refine-prompt SKILL.md skill
coupler-io/skills · capability/refine-prompt/SKILL.md · Use this skill when the user's request is vague, incomplete, or poorly structured and needs to be sharpened into a…
git:20261021.e36545f · audit A · 40 stars
report-generation SKILL.md skill
coupler-io/skills · capability/report-generation/SKILL.md · Use this skill to produce a structured business report from analysis output and validate it before delivery — turning…
git:20261021.e36545f · audit A · 40 stars
cin7-reorder-point-and-stock-cover SKILL.md skill
coupler-io/skills · ecommerce/cin7/cin7-reorder-point-and-stock-cover/SKILL.md · Use for "when should we reorder in Cin7", "what's our reorder point for each SKU", "how many weeks of stock do we have…
v1.0.0 · audit A · 40 stars
ecom-analytics SKILL.md skill
coupler-io/skills · ecommerce/ecom-analytics/SKILL.md · Use this skill when the user wants to analyze e-commerce performance, review funnel conversion, investigate AOV or…
git:20261021.e36545f · audit A · 40 stars
gorgias-support-tickets-per-order SKILL.md skill
coupler-io/skills · ecommerce/gorgias/gorgias-support-tickets-per-order/SKILL.md · Use for "how many support tickets per order do we get", "why is our Gorgias volume up", "what are customers contacting…
v1.0.0 · audit B · 40 stars
klaviyo-email-deliverability-check SKILL.md skill
coupler-io/skills · ecommerce/klaviyo/klaviyo-email-deliverability-check/SKILL.md · Use for "is our Klaviyo sending healthy", "are our emails going to spam", "why is our Klaviyo bounce rate up", "which…
v1.0.0 · audit A · 40 stars

Every file in coupler-io/skills

Browse by kind, by grade A, or by owner.