utm-attribution-strategy SKILL.md skillA
utm-attribution-strategy from thatrebeccarae/claude-marketing is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add thatrebeccarae/claude-marketing/utm-attribution-strategy@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- thatrebeccarae/claude-marketing
- Path
skills/utm-attribution-strategy/SKILL.md- Versions recorded
- 1
- Latest version
- v1.0.0, committed Mar 18, 2026
- Size
- 7,377 bytes
- Repository stars
- 191
- License
- MIT
UTM parameter strategy, campaign tracking, and marketing attribution modeling. Build consistent UTM taxonomies, configure attribution models, measure cross-channel performance, and connect marketing spend to revenue. Use when the user asks about UTM parameters, campaign tracking, attribution models, marketing measurement, or cross-channel analytics.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# UTM & Attribution Strategy Campaign tracking with UTM parameters and marketing attribution modeling. ## Install ```bash git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/utm-attribution-strategy ~/.claude/skills/ ``` ## UTM Parameter Reference ### The 5 Standard UTM Parameters | Parameter | Purpose | Required | Example | |-----------|---------|----------|---------| | `utm_source` | Where traffic comes from | Yes | google, linkedin, newsletter | | `utm_medium` | Marketing medium/channel | Yes | cpc, email, social, referral | | `utm_campaign` | Campaign name | Yes | spring-sale, product-launch-q1 | | `utm_term` | Paid keyword (search ads) | No | email+marketing+software | | `utm_content` | Differentiate ad variants | No | cta-button, sidebar-banner, video-ad | ### UTM Naming Convention **Rules:** - All lowercase (Google Analytics is case-sensitive) - Use hyphens (`-`) as word separators, never spaces or underscores - Be descriptive but concise - Use consistent vocabulary across all teams - Document your taxonomy and enforce it ### Recommended Taxonomy #### utm_source | Value | When to Use | |-------|------------| …
Read the whole file at its exact version.
How to install
mdr add thatrebeccarae/claude-marketing/utm-attribution-strategy@sha256:7c582ce934a9212dThe line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_22fowumyortp3xae)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Mar 18, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (7377 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
thatrebeccarae/claude-marketing · 191 stars · license MIT · pushed 2026-05-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_22fowumyortp3xae GET https://markdownregistry.com/api/v1/resolve?ref=thatrebeccarae/claude-marketing/utm-attribution-strategy GET https://markdownregistry.com/api/v1/blob/7c582ce934a9212d1e2c339d9f469aea6a6ffa4b05c6255734c1f2e2cd856bb3
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.