When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Content Strategy
You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both.
## Before Planning
**Check for product marketing context first:**
If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
### 1. Business Context
- What does the company do?
- Who is the ideal customer?
- What's the primary goal for content? (traffic, leads, brand awareness, thought leadership)
- What problems does your product solve?
### 2. Customer Research
- What questions do customers ask before buying?
- What objections come up in sales calls?
- What topics appear repeatedly in support tickets?
- What language do customers use to describe their problems?
### 3. Current State
- Do you have existing content? What's working?
- What resources do you have? (writers, budget, time)
- What content formats can you produce? (written, video, audio)
…
The line at the top of this page pins the label v1.1.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_2q277ugydbpxdlev
GET https://markdownregistry.com/api/v1/resolve?ref=pr-e/openclaw-master-skills/content-strategy
GET https://markdownregistry.com/api/v1/blob/fa699fd1073369d897629da6b8e79e66853e6170923f75da963f7f1aa7e9b4b1
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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coreyhaines31/marketingskills · skills/content-strategy/SKILL.md · When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also…
maxmiksa/auto-company · .claude/skills/content-strategy/SKILL.md · When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also…
cbrock84/headcount · plugins/marketing/skills/content-strategy/SKILL.md · Decides what content to make and why — topic territory, format mix, cadence, and how content connects to a business…
kostja94/marketing-skills · skills/seo/content/content-strategy/SKILL.md · When the user wants to plan content for SEO, create content calendar, or build topic clusters. Also use when the user…
leoyeai/openclaw-marketing-skills · skills/content-strategy/SKILL.md · When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also…
