content-strategy SKILL.md skillA

content-strategy from rampstackco/claude-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add rampstackco/claude-skills/content-strategy@git:20260810.e5bc675

Pins git:20260810.e5bc675 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
rampstackco/claude-skills
Path
skills/content-strategy/SKILL.md
Versions recorded
4
Latest version
git:20260810.e5bc675, committed Aug 10, 2026
First version recorded
Apr 28, 2026
Size
10,530 bytes
Repository stars
1,013
License
MIT

Develop a content strategy covering editorial positioning, content pillars, formats, calendar, governance, and topical authority planning. Use this skill whenever the user wants to plan a content program, define content pillars, build an editorial calendar, structure topic clusters, set up content governance, or align content production with broader brand and SEO goals. Triggers on content strategy, content plan, editorial strategy, content pillars, content calendar, editorial calendar…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Content Strategy

Plan what content to produce, why, when, and how. Stack-agnostic. Works for blogs, knowledge bases, marketing sites, newsletters, and product content surfaces.

This skill is the strategic layer. Tactical execution sits in `content-and-copy`, `landing-page-copy`, and `email-sequences`. SEO-driven content planning sits in `seo-keyword`. This skill stitches those together into a coherent program.

---

## When to use

- Planning a new content program or relaunching an existing one
- Defining editorial positioning and content pillars
- Building an editorial calendar
- Structuring topic clusters and content hubs
- Establishing content governance (review, approval, lifecycle)
- Aligning content with broader brand and revenue goals

## When NOT to use

- Writing specific content pieces (use `content-and-copy`)
- Writing landing pages or sales copy (use `landing-page-copy`)
- Writing email sequences (use `email-sequences`)
- Pure keyword research (use `seo-keyword`, then return here for strategic planning)
- Auditing existing content for keep/update/delete decisions (use `seo-content-audit`)

---

## Required inputs
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add rampstackco/claude-skills/content-strategy@sha256:a4babe955d187232

The line at the top of this page pins the label git:20260810.e5bc675, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_5c5tpyzj7qth5e7n.svg)](https://markdownregistry.com/a/art_5c5tpyzj7qth5e7n)

5 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 4 versions of this file, between Apr 28, 2026 and Aug 10, 2026, about one every 34 days.

versioncommittedcommitsizeaudit
git:20260810.e5bc675 latest2026-08-10 e5bc675 10,530 BA view · diff
git:20260507.ac2b0782026-05-07 ac2b078 10,007 BA view · diff
git:20260505.c80b8962026-05-05 c80b896 9,876 BA view · diff
git:20260428.f066ffe2026-04-28 f066ffe 9,742 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (10530 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

rampstackco/claude-skills · 1,013 stars · license MIT · pushed 2026-10-27 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_5c5tpyzj7qth5e7n
GET https://markdownregistry.com/api/v1/resolve?ref=rampstackco/claude-skills/content-strategy
GET https://markdownregistry.com/api/v1/blob/a4babe955d187232db9526e14a1f12f2b8e6f1c1b7f5a06e67bba5fbb14dc9ab

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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