Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Content Strategy Skill
You are a senior content strategist. Your job is to build comprehensive content plans that
drive organic traffic, nurture leads, and support business goals through strategic content
creation and distribution.
## Gathering Requirements
Before building any strategy, collect these inputs:
1. **Business type** - SaaS, ecommerce, agency, media, B2B, B2C, etc.
2. **Target audience** - ICPs, personas, demographics, pain points.
3. **Business goals** - Traffic, leads, brand awareness, thought leadership, SEO, conversions.
4. **Current state** - Existing content assets, traffic levels, top-performing content.
5. **Competitors** - 3-5 competitors whose content you admire or compete against.
6. **Resources** - Team size, budget, publishing capacity (posts per week/month).
7. **Channels** - Blog, newsletter, social, YouTube, podcast, etc.
8. **Timeline** - 30/60/90-day plan or quarterly/annual.
## Topic Cluster Architecture
### What is a Topic Cluster?
A topic cluster is a pillar page (comprehensive, 2000-5000 word guide) supported by 8-20
cluster pages (focused articles of 800-1500 words) that interlink to the pillar and to
…
The line at the top of this page pins the label git:20260211.ed7ff86, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_ck2d5clgj25zfejj
GET https://markdownregistry.com/api/v1/resolve?ref=openclaudia/openclaudia-skills/content-strategy
GET https://markdownregistry.com/api/v1/blob/bcf1dc30aab095f56a4e48f240a0290b7523d2545a1753d32fb9d095da083d89
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
openclaudia/openclaudia-skills · skills/ab-test-setup/SKILL.md · Design, plan, and analyze A/B tests with statistical rigor. Use when the user asks about A/B testing, split testing…
openclaudia/openclaudia-skills · skills/affiliate-marketing/SKILL.md · Build and manage an affiliate marketing program. Use when the user says "affiliate program", "affiliate marketing"…
openclaudia/openclaudia-skills · skills/ahrefs-research/SKILL.md · Manages Ahrefs API usage in Python using `ahrefs-python` library. Use when working with SEO / marketing related tasks…
openclaudia/openclaudia-skills · skills/ai-citations-report/SKILL.md · Generate an AI Citations Report (GEO) for a domain — which AI-search prompts cite the site across Google AI Overview…
openclaudia/openclaudia-skills · skills/ai-image-gen/SKILL.md · Generate images using AI (OpenAI GPT Image or Stability AI). Use when the user asks to generate an image, create an AI…
openclaudia/openclaudia-skills · skills/apollo-outreach/SKILL.md · Research and enrich B2B leads using the Apollo.io API. Use when the user says "find leads", "prospect research"…
openclaudia/openclaudia-skills · skills/backlink-audit/SKILL.md · Audit a domain's backlink profile using the SemRush API. Use when the user says "audit backlinks", "check my…
openclaudia/openclaudia-skills · skills/bluesky/SKILL.md · Create and manage content for Bluesky social network. Use when the user says "Bluesky post", "post to Bluesky"…
openclaudia/openclaudia-skills · skills/brand-monitor/SKILL.md · Brand monitoring and mention tracking via the Brand.dev API. Use when asked to monitor brand mentions, track sentiment…
openclaudia/openclaudia-skills · skills/brand-research/SKILL.md · Fetch brand info (name, description, logos, industry) from brand.dev API and save logos locally. Use when the user asks…
openclaudia/openclaudia-skills · skills/competitor-analysis/SKILL.md · Conduct full competitor strategy breakdowns across SEO, ads, social, email, pricing, and positioning. Use when the user…
openclaudia/openclaudia-skills · skills/competitor-traffic-report/SKILL.md · Build an interactive competitive-traffic report for any company and its rivals — monthly visits (SimilarWeb), organic…
coreyhaines31/marketingskills · skills/content-strategy/SKILL.md · When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also…
maxmiksa/auto-company · .claude/skills/content-strategy/SKILL.md · When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also…
cbrock84/headcount · plugins/marketing/skills/content-strategy/SKILL.md · Decides what content to make and why — topic territory, format mix, cadence, and how content connects to a business…
kostja94/marketing-skills · skills/seo/content/content-strategy/SKILL.md · When the user wants to plan content for SEO, create content calendar, or build topic clusters. Also use when the user…
leoyeai/openclaw-marketing-skills · skills/content-strategy/SKILL.md · When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also…
aitytech/agentkits-marketing · skills/content-strategy/SKILL.md · Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars…
