message-system-architect SKILL.md skillA

message-system-architect from aaron-he-zhu/aaron-marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add aaron-he-zhu/aaron-marketing-skills/message-system-architect@v20.2.0

Pins v20.2.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
aaron-he-zhu/aaron-marketing-skills
Path
narrative/architect/message-system-architect/SKILL.md
Versions recorded
6
Latest version
v20.2.0, committed Oct 29, 2026
First version recorded
Jul 24, 2026
Size
14,801 bytes
Repository stars
3,102
License
Apache-2.0

Use when the user asks to "author our durable brand message hierarchy", "build the brand message house that seeds the canon", or "define the main narrative, three pillars, and tagline for the whole brand"; produces the DURABLE brand message system — main narrative, three value pillars, per-persona proof points (each labeled Measured / User-provided / ''[needs source]''), and the tagline/one-liner — that seeds the narrative-registry canon and from which every per-launch house derives. Not for a…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Message System Architect

Authors the **durable brand message hierarchy** — the main narrative, three value pillars, per-persona proof points, and the tagline/one-liner — that outlives any single launch and **seeds the narrative-registry canon**. It is the anchor of the TALE **Architect** phase and the upstream of the `A1` canon-integrity veto: the auditor judges *canon exists and its hierarchy does not contradict itself* against the record this skill proposes. It feeds several [TALE](../../../references/tale-benchmark.md)-`A` sub-items directly — *message house complete (tagline, one-liner, three value pillars, per-persona proof points)*, *each pillar traces to a positioning value theme (no orphan pillar)*, and *per-persona proof points each labeled Measured / User-provided / `[needs source]`*. The per-launch [message-house-builder](../../../launch/assemble/message-house-builder/SKILL.md) is **reused, not replaced** — it derives its launch PR-FAQ *from* this durable house, and its output must not contradict the canon this skill seeds.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add aaron-he-zhu/aaron-marketing-skills/message-system-architect@sha256:e6ec13dae6e05920

The line at the top of this page pins the label v20.2.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_44r5j5qor77xn4mm.svg)](https://markdownregistry.com/a/art_44r5j5qor77xn4mm)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 6 versions of this file, between Jul 24, 2026 and Oct 29, 2026, about one every 19 days.

versioncommittedcommitsizeaudit
v20.2.0 latest2026-10-29 0d0dabf 14,801 BA view · diff
v20.1.02026-09-01 0c914b1 14,801 BA view · diff
v20.0.02026-08-20 879002a 14,812 BA view · diff
v19.2.02026-08-10 d09dd90 14,812 BA view · diff
v19.1.02026-08-01 f744424 14,812 BA view · diff
v19.0.02026-07-24 407137c 14,812 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (14801 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

aaron-he-zhu/aaron-marketing-skills · 3,102 stars · license Apache-2.0 · pushed 2026-11-08 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_44r5j5qor77xn4mm
GET https://markdownregistry.com/api/v1/resolve?ref=aaron-he-zhu/aaron-marketing-skills/message-system-architect
GET https://markdownregistry.com/api/v1/blob/e6ec13dae6e05920efd6cde11d706a4d13cd4a659fdb50e481cf24cb8c6eac6a

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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