Uncover customer jobs, pains, and gains in a structured JTBD format. Use when clarifying unmet needs, repositioning a product, or improving discovery and messaging.
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What the file says
## Purpose
Systematically explore what customers are trying to accomplish (functional, social, emotional jobs), the pains they experience, and the gains they seek. Use this framework to uncover unmet needs, validate product ideas, and ensure your solution addresses real motivations—not just surface-level feature requests.
This is not a survey—it's a structured lens for understanding *why* customers "hire" your product and what would make them "fire" it.
## Key Concepts
### The Jobs-to-be-Done Framework
Influenced by Clayton Christensen and the Value Proposition Canvas (Osterwalder), JTBD breaks customer needs into three categories:
**1. Customer Jobs:**
- **Functional jobs:** Tasks customers need to perform (e.g., "send an invoice")
- **Social jobs:** How customers want to be perceived (e.g., "look professional to clients")
- **Emotional jobs:** Emotional states customers seek or avoid (e.g., "feel confident in my work")
**2. Pains:**
- **Challenges:** Obstacles customers face
- **Costliness:** What's too expensive in time, money, or effort
- **Common mistakes:** Errors customers make that could be prevented
- **Unresolved problems:** Gaps in current solutions
**3. Gains:**
…
The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_6s55rhiqcwlonn4r
GET https://markdownregistry.com/api/v1/resolve?ref=phuhao00/bony-agent/jobs-to-be-done
GET https://markdownregistry.com/api/v1/blob/38b592b320705d5967c2187ddda4b41013a3d27fb954dd37dab8291d766014d5
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