copywriting SKILL.md skillA
copywriting from tekkiiiii/the-agency is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add tekkiiiii/the-agency/copywriting@git:20260508.9e8707bPins git:20260508.9e8707b in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- tekkiiiii/the-agency
- Path
skills/copywriting/SKILL.md- Versions recorded
- 1
- Latest version
- git:20260508.9e8707b, committed May 8, 2026
- Size
- 4,809 bytes
- Repository stars
- 6
- License
- none declared
Write compelling, conversion-focused copy for any medium. Trigger when: writing marketing copy, landing page text, email campaigns, ad copy, product descriptions, social media posts, headlines, taglines, or sales pages; improving existing copy for clarity, persuasiveness, or brand voice; increasing conversion rates; developing or auditing brand voice; or any persuasive writing task. Before writing, clarify: audience (who, fears, wants), goal (click, purchase, sign up, share), channel…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Copywriting Skill ## Before Writing — Clarify 1. **Audience**: Who are they? What do they fear/want? 2. **Goal**: Click, purchase, sign up, share? 3. **Channel**: Email, landing page, ad, social? 4. **Tone**: Formal, casual, urgent, inspirational? 5. **One key message**: If they remember one thing, what is it? ### Brand Voice Capture (First Time Only) For a new brand, ask the user to complete: - **3 words that describe the brand**: e.g., "bold, irreverent, direct" - **3 words that describe what the brand is NOT**: e.g., "not corporate, not fluffy, not safe" - **Who speaks**: e.g., "a knowledgeable friend", "an expert mentor", "a peer" - **What they never say**: e.g., "we're excited to share", "cutting-edge", "seamless" Document these in the project CLAUDE.md under a `brand-voice` section. Every piece of copy must pass the voice check: "Would our brand say it this way?" ## Core Frameworks ### AIDA - **Attention**: Hook that stops the scroll - **Interest**: Relevant to their problem - **Desire**: Paint the outcome they want - **Action**: Single, clear CTA ### PAS - **Problem**: Name their pain exactly - **Agitate**: Make them feel it …
Read the whole file at its exact version.
How to install
mdr add tekkiiiii/the-agency/copywriting@sha256:61ace115953e3b5eThe line at the top of this page pins the label git:20260508.9e8707b, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_artovlfdcis67r5s)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on May 8, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (4809 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
tekkiiiii/the-agency · 6 stars · license none declared · pushed 2026-10-20 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_artovlfdcis67r5s GET https://markdownregistry.com/api/v1/resolve?ref=tekkiiiii/the-agency/copywriting GET https://markdownregistry.com/api/v1/blob/61ace115953e3b5e150589cb5dad5cabe7b7aa2a4fe9a7c6361379b23a4ba9df
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
More from tekkiiiii/the-agency
Every file in tekkiiiii/the-agency